All Posts Tagged Tag: ‘BrightLocal’

Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%. We spoke with BrightLocal CEO Myles Anderson about some of the study’s findings. He told us, “I found …

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People Are Trusting Online Reviews More Than Ever

It appears that people are not only turning to online reviews for local businesses more and more, but they are actually trusting them more than ever despite all the media coverage questioning their legitimacy. If people are trusting what they read about businesses online more, do you view this as a good thing or bad thing? Let us know in …

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