All Posts Tagged Tag: ‘brandcast’

YouTube Launches Brandcast, Devotes $200M to Ad Campaign

YouTube’s looking to evolve from offering only a conglomeration of amateur videos and pirated clips and become a legitimate provider of premium content with its new marketing tool, Brandcast, and it’s looking to achieve that goal by pledging millions of dollars toward the campaign. Yesterday at a celebrity-laden courtship for advertisers that featured the likes of Jay-Z, Virginia Madsen, Julia …

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