According to Technorati’s 2009 State of the Blogosphere report, 70% of bloggers talk about products or brands on their blogs, eMarketer reports. And obviously some of these mentions would be prompted by free sample products, etc.—a practice popular enough to draw the notice of the FTC, which now requires disclosure on such review products.
Update 2: The FTC is now saying that the $11,000 fine is not accurate, at least for the first violation. Fast company got some responses from Richard Cleland, assistant director, division of advertising practices at the FTC, who says:
I know what you’ve been thinking: man, I’m tired of reading unfounded rumors reported as news. Yeah, me too. Really, I am. So let’s fix this. Let’s stop reading blogs—I mean, you know all they do is just post anything that comes into their heads, foundation or not—and stick to the venerable guardians of all truth, the mainstream media.
First there were the acquisition rumors, then the acquisition. Then there were the sale rumors.
Twitter Co-founder Evan Wiliams has been invited to the White House along with 19 other so-called "young business leaders" (including Chris Sacca formerly of Google) where they will discuss the economic crisis.
Is Twitter Killing Blogs and Blogging? was the question posed by Mark Evans. My sense is Twitter is emerging as a vibrant alternative to bloggers and blog readers. Some bloggers who may find the grind of writing daily are now able to share their thoughts in quick bursts on Twitter, and still feel like they are contributing and cultivating their digital brands.
According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog. So that means that just under half do. Why are they spending their time blogging?
Technorati’s State of the Blogosphere is being released this week, one segment each day.
The right side of the blogosphere is in a snit over a phone interview of Michelle Obama posted by African Press International. Only thing is, the Obama campaign says it’s a complete fabrication.
Two weeks ago, I gave a class on blogging.
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