All Posts Tagged Tag: ‘BIA/Kelsey’

Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their …

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Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% rated search advertising and marketing (including SEO) as an “extremely high” or “very high” priority for the coming twelve months. …

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Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. According to the firm, national brands will spend $50.5 billion on local media in 2015, and will …

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BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a compound annual growth rate of 24%. According to the report, 2014 is seeing the greatest year-over-year increase in social media …

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Mobile Local Ad Revenue Expected To Triple Over Next Five Years

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the beginning. The firm is projecting mobile local ad revenues to more than triple over the next five years, reaching as …

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Political Ad Transparency: Should There Be More?

With political ads in full swing during this election year, a debate is heating up in Washington over a proposal from the FCC that would impose regulation on TV stations. The Commission wants TV stations to put the “public inspection files,” which include the names, costs, and running dates of every political ad in recent years on a website that it would oversee.

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