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BIA/Kelsey Articles

Report: Big-Spending SMBs Prioritize Search Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% …

Report: SMB Local Media Spending To Surpass $50B Next Year Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018 BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Mobile Local Ad Revenue Expected To Triple Over Next Five Years Mobile Local Ad Revenue Expected To Triple Over Next Five Years

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the …

Political Ad Transparency: Should There Be More? Political Ad Transparency: Should There Be More?

With political ads in full swing during this election year, a debate is heating up in Washington over a proposal from the FCC that would impose regulation on TV stations. The Commission wants TV stations to put the “public inspection files,” which include the names, costs, and running dates of every political ad in recent years on a website that it would oversee.

Local Online Ad Revenue To Top $42 Billion
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Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010′s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement …

Groupon Like Daily Deal spending Could Top $6 Billion
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U.S. consumer spending  on daily deal sites like Groupon and LivingSocial is on track to grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35 percent growth rate, according to a new report from BIA/Kelsey.

Online Media Key For Local Consumers
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Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat.

Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.

Smartphones Driving Non-Voice Communications

The increase in mobile device usage for non-voice communications, such as text messages, email and Internet access is being driven primarily by the popularity of smartphones, according to a new study by BIA/Kelsey.

BIA/Kelsey’s Mobile Market View study, found 18.5 percent of consumers searched the Internet for products or services in their local areas, up from 15.6 percent in 2008, and 16.7 percent visited a social network such as MySpace or Facebook, up from 9.6 percent in 2008.