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ben elowitz Articles

Social Media, Search & A Shrinking Web Social Media, Search & A Shrinking Web
· 8

Is the web shrinking? It is according to Ben Elowitz, founder and CEO of WetPaint. He recently wrote a very interesting guest post for AllThingsD about this topic, and we decided to pick his brain a little bit more. “People …

Facebook, Twitter, & Wikis Really Do Impact the Bottom Line
· 22

Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.