WebProNews

Frugality Is Bad For You

What you need to know as a marketer and businessperson is that people generally aren’t rational creatures, and because of that it’s relatively simple to get them to give you their money. What you need to know as a rational, responsible human is that people are always scheming to get your money and you should make it harder for them to do it. Ah, conundrums.  

Proof of Concept Gives Comcast Headaches

In the Net Neutrality debate, the last thing phone and cable companies want is a proof of concept. In fact, as one FCC commissioner has noted, avoiding these proofs is what has kept them on relatively good behavior recently. So, it was bad news when torrent users accused Comcast of degrading and blocking torrents over the weekend.

SES - TopRank Day 1 Wrap Up

If you see these smiling faces at SES, be sure to say hello!

SES: Searcher? Oh, Behave!

The way searchers behave on search engines provides a lot of insight into what companies can do to improve their search services. A SES San Jose panel covered some recent enlightenment on searcher behavior research.

Behavioral and On Site Targeting Factors

Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.

Google Expands Testing on AdWords User Behavior Filter

It looks like Google is expanding it’s testing of an algorithm that filters out AdWords results based upon user interaction.

Some People Will Click On Anything

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.

The Real Influence of Social Networks

Last month, JupiterResearch reported that 48% of Internet marketers would venture into social media marketing this year. This month they were involved in the research behind iProspect’s Social Networking User Behavior Study (press release). The result? Some pretty good stuff.

Social Networking: Examining User Behavior

Results from a recent iProspect study outline the specific behaviors of users visiting the most popular social networking sites. Among other items, the study finds that marketers should spend more time and resources investing in sites that operate within a relevant niche to their product than they have in the past.

Techniques for Stopping Blog Spam

Spam is one of those features that comes with a blog and stopping it isn’t quite as easy as it should be. Here are a few ideas to help you out.