WebProNews

Are Brands Really the Solution to the Internet "Cesspool?"

In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."

Australia Giving Heavy Fines For Certain Outbound Links

It’s been a little over 2 years since Australia announced it would move forward with plans to start censoring the internet.

This Cesspool We Call the Internet

Yahoo's Handling of Authority

Does it make sense for MySpace profile pages to rank on the first page for one of the 10 most competitive terms on the web?

Trust and Authority in Google's Algorithm

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters. For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.   Case and point the SERP for [Green Real Estate] screen shot below:

The Danger of Aggressive Ad Placement

When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Technorati Respects Requests For Authority

The ability to filter posts by authority has returned to Technorati as part of a recent update, and the charts are back, too.

How To Dump The Link Sluts

Though the future is still uncertain for the overall importance of links, the quantity and quality of inbound links, for rankings, they are, for the time being, the surest way to improve search engine rankings. Aside, of course, from great content.

Is Link Authority Dead (Dying)?

After extensive gaming, Google's algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

Fear The Bots For Quality Score

Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score, not a lot has been published about how it works or why it does a certain thing.