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Matt Cutts Talks About Coming Google Algorithm Changes

Matt Cutts Talks About Coming Google Algorithm Changes

By Chris Crum April 2, 2014

Google seems to have announced some coming changes to its algorithm in the latest “Webmaster Help” video. Head of webspam Matt Cutts said the search engine is working on some changes that will help it better determine when a site …

Yahoo’s Handling of Authority
Does it make sense for MySpace profile pages to rank on the first page for one of the 10 most competitive terms on the web?

Trust and Authority in Google’s Algorithm

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters.

For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.

 

Case and point the SERP for [Green Real Estate] screen shot below:

The Danger of Aggressive Ad Placement
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.

Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Technorati Respects Requests For Authority

The ability to filter posts by authority has returned to Technorati as part of a recent update, and the charts are back, too.

How To Dump The Link Sluts

Though the future is still uncertain for the overall importance of links, the quantity and quality of inbound links, for rankings, they are, for the time being, the surest way to improve search engine rankings. Aside, of course, from great content.

Is Link Authority Dead (Dying)?
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After extensive gaming, Google’s algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

Fear The Bots For Quality Score

Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score, not a lot has been published about how it works or why it does a certain thing.

Google, U.S. Government Could Take On Censorship

As businesses go, establishments don’t get much bigger than Google.  But even the Mountain View-based corporation needs a little help now and then, and in its war on censorship, Google is seeking assistance from the United States government.

YouTube Called Out Over Country Music
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Happy Friday!  To mark the weekly occasion, we can tell you that YouTube appears to have been served with yet another lawsuit.  This time it’s Cal IV Entertainment, a country music publisher, that feels Google’s video-sharing site isn’t doing enough to protect copyrighted material.

Technorati Takes Analytics Up A Notch

If you’ve been blogging for any length of time, you’d have heard of Technorati, the blog community site. They’ve recently revamped their stats and ranking system to factor in social factors. The net result? This blog has seen a jump in rankings, testament to the fact that social traffic strategies work.

Let’s look at the new stats panel:

Optimize for Local Search Traffic

Getting local search engine traffic is one of the things that small businesses aspire to. Some even don’t know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic?

What is local search?

Before we list things to do on your site to improve your local search engine traffic, we need to define what we want. This will help us to actually get what we want.

Technorati Adds Authority, Subtracts Alexa
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Blogs have a new number, Technorati Authority, attached to their profiles on Technorati, and that change was followed by the removal of Alexa traffic charts.

Dirty Ideas, Clean Link Sources
Ideas come up in the news over and over again, and when they do category leading sites gain self reinforcing links. In industries where many competing sites are viewed as sleazy it is easy to build an industry leading site by playing the industry from the other side. DMOZ loves to list Allegedly Unethical Firms, and so does the media.

Global Link Authority & Subscription Data
Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.

Gain Traction and Authority for Your SEO Company

Around the time that I developed Rockyfied Rand had created and developed a system called YOUmoz. Youmoz is a hybrid version of the seomoz.org blog. Over the last 2 years Rand Fishkin and his blogtastic cohorts have been laying down highly informative and education posts on SEO, SEM, Internet Marketing and much more.

Google News Played by Foreign Sources?
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Take a look at Google News U.S. and how many obscure foreign news sources are linked to. Of course nothing is wrong with this until you realize that the stories these sources are writing about are U.S. based. Looking deeper it’s obvious that some of  the news sites appear to be only writing about these stories in order to get traffic from Google News U.S..