WebProNews

Microsoft, Google Neck and Neck For Audience

Microsoft sites edge out Google sites in terms of total online audience by about a million visitors. When it comes to time spent, though, Time Warner and Yahoo rule the roost.

TV 2.0: a Micro Audience World?

This is an interesting panel discussion we held a few weeks ago at Swissnex, which was designed to start a conversation between Swiss entrepreneurs and US ones. The topic? The future of television content in a multimedia world.

Terrorist Better At Targeting Online Audience

Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.

Russia Online Audience Fastest Growing

Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.

Audience Fragmentation Driving Ad Serving Buys

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda's Dave Morgan suggests a splintering online audience has driven this.

CBS Horrifies Net Audience With 'Dodge The Kills'

A charming series of short videos entitled "How to Survive a Horror Movie" links CBS and author Seth Grahame-Smith's recent book of the same name.

TechMeme: It's Not the Size of the Audience...

This isn't a discussion that will necessarily have a neat conclusion – that's sort of the nature of debate. But A-list bloggers dogpiled on the value, or lack there of, of headlining on TechMeme, and branched out to a more robust discussion about the value of quality (lesser, niche) traffic over the pounding servers get when headlining elsewhere.

Podcast Expo: Capturing An Audience

Podcasts can be cool, but “cool” isn’t necessarily enough to attract new customers or increase your profits.  So Eric Schwartzman, iPressroom’s founder and chairman, gave relevant advice in a session called “Attracting/Growing Your Audience.”

Facebook's London Audience Increases

New York’s network on Facebook is impressive, but not the biggest out there - both Vancouver and Toronto have it beat.  London’s the dominant location, however, and a Facebook employee made note of this fact over the weekend.

Engagement Leads To Record News Site Traffic

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.