WebProNews

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Tweeting vs. Disclaimer Laws

Today the WSJ tells the tale of eBay and its foray into social media that began in April 2008 with a blog then quickly moved to the world of tweets and tweeple in Twitter. The author of much of the content, Richard Brewer-Hay, spent most of the past year pretty well ‘on his own’ with what he was writing in both vehicles then the corporate version of a buzzkill took place.

Top 5 Reasons the "C Word" Should Be Your Priority

I'm not going to tell you that "content is king." You already know that. There are reasons why your best bet for running a successful online business revolve around your content though. 1. Links

Should You Blog?

According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog.  So that means that just under half do.  Why are they spending their time blogging?

Microsoft, Google Neck and Neck For Audience

Microsoft sites edge out Google sites in terms of total online audience by about a million visitors. When it comes to time spent, though, Time Warner and Yahoo rule the roost.

TV 2.0: a Micro Audience World?

This is an interesting panel discussion we held a few weeks ago at Swissnex, which was designed to start a conversation between Swiss entrepreneurs and US ones. The topic? The future of television content in a multimedia world.

Terrorist Better At Targeting Online Audience

Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.

Russia Online Audience Fastest Growing

Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.

Audience Fragmentation Driving Ad Serving Buys

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda's Dave Morgan suggests a splintering online audience has driven this.