Audience, the self described “leading provider of intelligent voice and audio solutions that improve voice quality and the user experience in mobile devices,” has filed its S-1 to raise $75 million in its IPO. Audience is backed by Microsoft cofounder …

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Today the WSJ tells the tale of eBay and its foray into social media that began in April 2008 with a blog then quickly moved to the world of tweets and tweeple in Twitter. The author of much of the content, Richard Brewer-Hay, spent most of the past year pretty well ‘on his own’ with what he was writing in both vehicles then the corporate version of a buzzkill took place.

I’m not going to tell you that "content is king." You already know that. There are reasons why your best bet for running a successful online business revolve around your content though.

1. Links

According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog.  So that means that just under half do.  Why are they spending their time blogging?

Microsoft sites edge out Google sites in terms of total online audience by about a million visitors. When it comes to time spent, though, Time Warner and Yahoo rule the roost.

This is an interesting panel discussion we held a few weeks ago at Swissnex, which was designed to start a conversation between Swiss entrepreneurs and US ones. The topic? The future of television content in a multimedia world.

Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.

Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda’s Dave Morgan suggests a splintering online audience has driven this.

A charming series of short videos entitled "How to Survive a Horror Movie" links CBS and author Seth Grahame-Smith’s recent book of the same name.

This isn’t a discussion that will necessarily have a neat conclusion – that’s sort of the nature of debate. But A-list bloggers dogpiled on the value, or lack there of, of headlining on TechMeme, and branched out to a more robust discussion about the value of quality (lesser, niche) traffic over the pounding servers get when headlining elsewhere.

Podcasts can be cool, but “cool” isn’t necessarily enough to attract new customers or increase your profits.  So Eric Schwartzman, iPressroom’s founder and chairman, gave relevant advice in a session called “Attracting/Growing Your Audience.”

New York’s network on Facebook is impressive, but not the biggest out there – both Vancouver and Toronto have it beat.  London’s the dominant location, however, and a Facebook employee made note of this fact over the weekend.

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.

All of the major presidential candidates have an online presence, but their current online strategies are not reaching 42 percent of voters who use the Internet for information about politics, according to a study from iCrossing "How America Searches: Election 2008."

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.

Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.

Frequent users of streaming audio and video spend more time online than average Internet users, according to Knowledge Networks/SRI’s "MutliMedia Mentor" report.

Marketing And The Online Video Audience

Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics.

It’s all about using the right technologies to build relationships.

StumbleUpon has ticked some of their users off recently by removing their audience rank feature.

SEO expert Joe Whyte wrote this on his blog about the sites actions. "It looks like Stumble Upon has taken a page out of the book of digg and started removing factors that allow you to gauge your rank and profile power within stumble upon."