Association of National Advertisers Articles

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans.

Branding Through Social Networks

Large Marketing Community Opposes Google-Yahoo Deal

The Association of National Advertisers is pretty important; its members have spent over $100 billion on marketing-related efforts.  Unfortunately for Google and Yahoo, the ANA isn’t supporting their search advertising deal, and has instead expressed its objections in a letter to the Department of Justice.