WebProNews

Compete Talks About Democratic Candidates

When it comes to the 2008 presidential election, you can listen to the smartest political pundits, or, if you like, flip a coin - the election’s just too far away to be sure of anything.  But we can form best guesses, and Matt Pace has done precisely that with an article titled “If Clicks Equaled Votes in November - Democratic Candidates.”

DHS Emulating Doctorow's 'Scroogled' Tale

A dark future tale by Cory Doctorow spoke of a Department of Homeland Security enforcing immigration laws, and others, with the help of Google. He may not have been far off the mark.

Facebook & MySpace ad Analysis

Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

AdWords Quality Score Keyword Analysis Service

Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

Google Helps With Keyword Analysis

The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.

Jaw-Dropping, Salary Raising...Quantitative Variables?

I'm teasing of course. I don't expect to raise anybody's salary with a discussion of quantitative variables (or anything else). But I do hope to explain one of the more important differences between web analytics and most of the traditional BI marketing analytics that has been done in the last twenty years. In addition, I'm going to make the case for why a new tool from WebTrends is a lot more important than you may be inclined to think. Along the way, you just might get a little richer - in understanding if not in take-home pay!

Social Network for Usability Professionals

A new networking community called Catalyze.org has made its debut. In Beta, its niche is the usability industry, specifically business analysts and user experience professionals. Anyone involved in web site design will find something of interest there.

YouTube Ads (The Aftermath)

YouTube finally unveiled the first real version of its a platform last week, and we’re still processing the results. Some stories:

Keyword Research, Competitive Analysis Google Gadget

I put my favorite keyword research tools and competitive research tools in a Google Gadget. Thanks to Jay at Widget Waker for making the original version with a sweet design, which I hacked up a bit to add a few more tools at the last minute. If you use the iGoogle homepage you can add the tool to your homepage by selecting add by URL and then submitting this URL: http://tools.seobook.com/google-gadgets/keywords.xml

Google Extends Lead in Search

The latest search share report (qSearch analysis) by ComScore presented no major surprises, with search engine giant Google forging further ahead, and would-be competitors falling further behind. Overall, search continued its remarkable growth, increasing over 11 percent from May 2006.