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Is Mark Zuckerberg To Blame For Facebook’s IPO Fiasco?

Is Mark Zuckerberg To Blame For Facebook’s IPO Fiasco?

By Abby Johnson May 31, 2012 | 7 Comments

Despite all the hype leading up to Facebook’s IPO, the circumstances abruptly changed after the company’s public debut. The stock was priced at $38 per share, which valued the company at $104 billion. At this rate, Facebook became the third largest public offering in the history of the United States, behind General Motors and Visa.

Compete Talks About Democratic Candidates

When it comes to the 2008 presidential election, you can listen to the smartest political pundits, or, if you like, flip a coin – the election’s just too far away to be sure of anything.  But we can form best guesses, and Matt Pace has done precisely that with an article titled “If Clicks Equaled Votes in November – Democratic Candidates.”

DHS Emulating Doctorow’s ‘Scroogled’ Tale

A dark future tale by Cory Doctorow spoke of a Department of Homeland Security enforcing immigration laws, and others, with the help of Google. He may not have been far off the mark.

Facebook & MySpace ad Analysis

Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

AdWords Quality Score Keyword Analysis Service
Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

Google Helps With Keyword Analysis

The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.

Jaw-Dropping, Salary Raising…Quantitative Variables?

I’m teasing of course. I don’t expect to raise anybody’s salary with a discussion of quantitative variables (or anything else).

But I do hope to explain one of the more important differences between web analytics and most of the traditional BI marketing analytics that has been done in the last twenty years. In addition, I’m going to make the case for why a new tool from WebTrends is a lot more important than you may be inclined to think. Along the way, you just might get a little richer – in understanding if not in take-home pay!

Social Network for Usability Professionals
A new networking community called Catalyze.org has made its debut. In Beta, its niche is the usability industry, specifically business analysts and user experience professionals. Anyone involved in web site design will find something of interest there.

YouTube Ads (The Aftermath)
YouTube finally unveiled the first real version of its a platform last week, and we’re still processing the results. Some stories:

Keyword Research, Competitive Analysis Google Gadget
I put my favorite keyword research tools and competitive research tools in a Google Gadget. Thanks to Jay at Widget Waker for making the original version with a sweet design, which I hacked up a bit to add a few more tools at the last minute.

If you use the iGoogle homepage you can add the tool to your homepage by selecting add by URL and then submitting this URL:
http://tools.seobook.com/google-gadgets/keywords.xml

Google Extends Lead in Search

The latest search share report (qSearch analysis) by ComScore presented no major surprises, with search engine giant Google forging further ahead, and would-be competitors falling further behind. Overall, search continued its remarkable growth, increasing over 11 percent from May 2006.

Yahoo Puts The Squeeze On Data

The next improvements to search marketing could come from Yahoo Research, where scientists look for all the meanings to be found in data.

Insight Into Google Via Press Release Analysis

Would it surprise you to know that Google has dedicated less and less attention to “search” over the years?  Conversely, the company’s talking more about “revenue.”  These, anyway, are the conclusions that one might draw using Philipp Lenssen’s Google Press Release Analyzer.

Google Almost “Endemic Threat to Privacy”

Privacy International chose to label Google as with the worst privacy rating of any of the twenty-three companies they examined in their report on privacy for Internet service companies.

I think that at least some of the reasoning behind PI’s rating is found in their statement:

SEO Warfare

Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it.

Microsoft Bidding Up Acquisitions On Purpose?

Don Dodge, who works at Microsoft, offers up some interesting analysis of Google and Microsoft’s acquisition strategy. Not saying I agree with it, but it does make for fun Sunday-morning reading.

An Analytic Road-map
Before I delve into the my real topic for today, I wanted to briefly remark on the comment James Gough left about my 10 Reasons we all have Ulcers post: