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SES London: Getting The Most Out of Blogging/RSS

In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the MySpace drones.