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altimeter group Articles

The Need for a Flexible Employee Social Media Policy
Owyang On “The Future Of Social Media And Business”
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Jeremiah Owyang worked as a senior analyst over social computing for Forrester Research for almost two years.  Now, he’s a partner at the Altimeter Group, which focuses on emerging technologies and has a large "Twitter Updates" section above the fold on its homepage.  So Owyang was a good choice to speak about social media and business at BlogWorld.

Facebook, Twitter, & Wikis Really Do Impact the Bottom Line
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Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.