Read WebProNews
With Friends!

Ad Articles

Ad Networks Continue To Grow In Popularity

Buying ads on ad networks is standard practice these days. In fact, according to an article from AdAge, 65% of ad buys will pass through ad networks in 2009. Even in toughtime-inc-logo times like these that’s a lot of money.

YouTube Has More Expenses Than Revenue

First, the good news. YouTube is the most popular video site on the Internet. They’ill make $240 million in revenue. They just signed a deal with Disney to help bring in that money.

ExecTweets Provides Revenue To Twitter

Well, Twitter is making more noise by getting Microsoft to spend money with them for a sponsored page called ExecTweets exectweetaccording to Peter Kafka at All Things Digital.

Twitter’s Ad Platform Shows Some Savvy

So why the quotation marks around the word ads in the title? It’s like that age old question of if a tree fallstwitter-bird in the forest but there is no one there to hear it does it make a sound? This version however reads like, “If you place and “ad” on a website and nobody paid for it is it an “ad”?

Google Begins Interest Based Ad Program

Today [Google is] launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest…so if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store’s upcoming sale.

eMarketer Predicts Shrinkage For Local Ad Market

It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.

Aftermath Of The Motrid Ad Debacle

Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was a success or a failure.

Motrin’s Ad Causes Online Backfire

Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen.

SES: Search Speaks Up On Ad Quality Scores
· 2

A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.