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ad spending Articles

Marketeers to Spend $36 Billion for Online Ads this Year Marketeers to Spend $36 Billion for Online Ads this Year

Magnaglobal, a devision of IPG Megabrands, has released their forecast for ad expenditures for 2012 and they claim, non-traditional spending, in other words, online advertising, will increase by over 12% this year. That means marketeers and advertisers will be sinking …

Google Reigns As Search Ad Spending Increases Google Reigns As Search Ad Spending Increases

With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2012, according to eMarketer. The digital marketing analysis firm estimates …

US Ad Spending Saw 15% Decline in Early ’09
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A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.

"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.

Despite Recession, US Online Ad Spending Continues to Rise
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Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According to eMarketer, each year, ad spending on online media is growing by at least a percentage point.

eMarketer also projects that online ad dollars will jump about 5% by 2013. Here’s how they see it playing out: