All Posts Tagged Tag: ‘ad spending’

Marketeers to Spend $36 Billion for Online Ads this Year

Magnaglobal, a devision of IPG Megabrands, has released their forecast for ad expenditures for 2012 and they claim, non-traditional spending, in other words, online advertising, will increase by over 12% this year. That means marketeers and advertisers will be sinking about $36 billion into internet advertising alone. Vincent Letang, EVP and head of global forecasting at MagnaGlobal comments on the …

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Google Reigns As Search Ad Spending Increases

With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2012, according to eMarketer. The digital marketing analysis firm estimates that search spending will jump up to $19.5 billion, which is a 27.9% increase from last year. In the upcoming …

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