All Posts Tagged Tag: ‘ad spend’

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top ten advertisers reached $15,964.4 million, up 6.6% from the previous year with Pfizer putting in the highest growth rate. Check …

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Adobe Reports Search Spending is up 16%

According to a recent report from Adobe, search is still “the biggest driver of return on investment,” in regards to advertising. The quarterly report, entitled “Adobe Digital Index: Global Digital Advertising Update,” stated that compared to Q1 in 2011, search expenditures increased 16 percent in the U.S. and 3 percent in the United Kingdom. An increase in clicks is driving …

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