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Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top …

Adobe Reports Search Spending is up 16% Adobe Reports Search Spending is up 16%

According to a recent report from Adobe, search is still “the biggest driver of return on investment,” in regards to advertising. The quarterly report, entitled “Adobe Digital Index: Global Digital Advertising Update,” stated that compared to Q1 in 2011, search …

Online Advertising is Having a Big Year
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Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.