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Has YouTube Found the Right Ad Solution?

YouTube has begun testing a new kind of ad format on some of its videos - skippable pre-rolls. These ads let users choose whether or not they want to watch the ad as it appears at the beginning of a video. YouTube says that when it first began testing in-stream ads a couple years ago, abandonment rates on videos were as high as 70%. They found that users were much more likely to view and engage with overlay ads.

The Cost Of A Video Ad On YouTube

$175,000 per day, says Forbes in July, with an additional $50,000 that need to be spent on Google/ YouTube ads. (New ad formats may come up too, Silicon Alley Insider reports.)