WebProNews

SES: Ad Exchanges Are Changing The Game

There's a new frontier in online advertising: ad exchanges. Operating more like a stock exchange than a traditional auction, ad exchange networks seek to make better use of the long-tail of search destinations by matching up unused inventory with appropriate advertisers.

Microsoft Makes Deal For AdECN

Microsoft added another piece to its developing search and display ad platform by purchasing AdECN, a company whose technology offers Microsoft an auction marketplace for display advertising.