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Ad Exchange Articles

Google Announces New Ad Exchange Developer Resources Google Announces New Ad Exchange Developer Resources

If you use Ad Exchange, you’re going to want to listen up. Google is making some new resources available to developers that should make your lives a lot easier. The first and most important change is that the Ad Exchange …

Google: Ad Exchange RTB Protocol Changes Coming Soon Google: Ad Exchange RTB Protocol Changes Coming Soon

Double Click ad exchange is a useful tool in the world of online advertising. It’s a fast way for agencies to buy and sell ads on the numerous sites that Google advertises on. There are some important changes coming April …

SES: Ad Exchanges Are Changing The Game
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There’s a new frontier in online advertising: ad exchanges. Operating more like a stock exchange than a traditional auction, ad exchange networks seek to make better use of the long-tail of search destinations by matching up unused inventory with appropriate advertisers.

Microsoft Makes Deal For AdECN

Microsoft added another piece to its developing search and display ad platform by purchasing AdECN, a company whose technology offers Microsoft an auction marketplace for display advertising.