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All Posts Tagged Tag: ‘Ad Exchange’

Google Announces New Ad Exchange Developer Resources

If you use Ad Exchange, you’re going to want to listen up. Google is making some new resources available to developers that should make your lives a lot easier. The first and most important change is that the Ad Exchange Web site is now integrated with Google’s developers resource site. This allows Google to provide better support for those working …

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Google: Ad Exchange RTB Protocol Changes Coming Soon

Double Click ad exchange is a useful tool in the world of online advertising. It’s a fast way for agencies to buy and sell ads on the numerous sites that Google advertises on. There are some important changes coming April 2 that users should know about. First things first, Google is reducing the number of trading locations to just four. …

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