All Posts Tagged Tag: ‘Acquisitions ’

Facebook Is Buying Video Ad Tech Company LiveRail

Facebook announced that it is acquiring video advertising technology company LiveRail, which counts Major League Baseball, ABC Family, A&E Networks, Gannett, and Dailymotion among its clients. “We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every …

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Google Acquires Songza To Improve Google Play Music And Maybe YouTube

It’s been rumored for weeks, but Google just announced that it has acquired Songza. It will use the acquisition to improve Google Play Music. “They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time,” Google says. “We aren’t planning any immediate changes to Songza, so it will continue to work …

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Twitter Is Acquiring TapCommerce

Twitter is acquiring mobile retargeting company TapCommerce, as first reported by Re/code . While not officially disclosed, the price is said to be “in the ballpark” of $100 million. TapCommerce and Twitter both just announced the acquisition in a blog post from each company. “Our team built our app retargeting technology from the ground-up exclusively for mobile, and our demand-side …

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Oculus Acquires the Team That Designed the Xbox 360 Controller

The Facebook-owned Oculus VR, makers of the Oculus Rift, have just announced the acquisition of Carbon Design, whom they call “one of the premier industrial design and product engineering teams in the country.” Exact terms of the deal were not disclosed, but Oculus says that it should close later this summer. According to Oculus, the Carbon Design team will split …

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Etsy Makes Its Biggest Acquisition Yet with ‘A Little Market’

Etsy has just announced the acquisition of A Little Market, a French company that serves as “an online destination for consumers in France looking for creative goods made by local artists and designers.” Sounds a lot like…yes, Etsy of course. Although Etsy didn’t disclose the financials on the deal, The Wall Street Journal quotes a source who says that the …

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Oracle Buys Micros Systems for $5.3 Billion

Oracle, no stranger to large acquisitions, has just announced a $5.3 billion buy of Micros Systems – a top provider of both hardware and software for the hospitality industry. Oracle says that the acquisition will allow the two companies to “help hotels, food & beverage facilities, and retailers to accelerate innovation, transform their businesses, and delight customers with complete, open …

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Google Acquires mDialog For DoubleClick

Google announced on Thursday that it has acquired mDialog, a video advertising technology company. A post from Google’s DoubleClick Digital Marketing Google+ Page (via TechCrunch) says: We’re thrilled to welcome mDialog to Google. Together, we’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens. While nothing’s changing for their customers immediately, …

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Twitter Announces SnappyTV Acquisition

Twitter announced on Thursday that it has acquired SnappyTV, which lets broadcasters edit TV snippets for social media. Twitter Director of Product Management Baljeet Singh explains the reasoning behind the acquisition: “One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it’s important for us to …

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Priceline Buys OpenTable for $2.6 Billion in Cash

One booking and accommodations company has agreed to acquire another, as travel and hotel site Priceline is buying restaurant reservation purveyors OpenTable. The acquisition is for $103 per share, an all-cash purchase valued at $2.6 billion. “OpenTable is a great match for The Priceline Group. They provide us with a natural extension into restaurant marketing services and a wonderful and …

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Apple Reportedly Buys Another Search Company

Earlier this week, Apple unveiled its new operating systems for Macs, iPhones, and iPads. As previously reported, there are some significant search-related features and changes that would appear to suggest Apple is really looking to be more of a search provider. Now, TechCrunch is reporting that the company has quietly purchased “social search engine for places” Spotsetter, which will apparently …

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Twitter Acquires Namo Media To Add Its Native Ad Tech To MoPub

Twitter has acquired Namo Media, a native advertising company known for in-stream ad technology. It’s backed by Google Ventures, betaworks, Trinity Ventures, Andreessen Horowitz, and Susa Ventures as well as angel investors including Kevin Scott, Chung-Man Tam, Keith Coleman, Garrick Toubassi, Tikhon Bernstam, Michael Levit, Benjamin Ling, and Paul Buchheit. Here’s what they’re about: Both Twitter and Namo Media have …

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Apple Officially Announces Beats Acquisition

You knew it was coming, but now it’s official. Apple just made the announcement that it has agreed to acquire Beats Music and Beats Electronics. Co-founders Jimmy Iovine and Dr. Dre will be joining the company. The price is approximately $2.6 billion and approximately $400 million that will vest over time. “Music is such an important part of all of …

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