All Posts Tagged Tag: ‘Accuen’

Twitter Makes $230 Million Ad Deal With Omnicom

Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter’s MoPub exchange. The Wall Street Journal, which appears to have gotten an exclusive on the news, shares statements from both companies: “This is the first holding company agreement we’ve done on the mobile ad exchange side,” …

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