Accenture has a new report out called Organizing for Digital Success, which is based on the survey of over 200 digital executives in the U.S. at companies with revenue of $1 billio...
A new study from Accenture Interactive finds that 68% of B2B buyers purchases goods or services online in 2014.
According to the firm, resistance to change from long-term buyer...
Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately dissem...
Social media is showing signs of connecting with TV viewers. Nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook "Likes" w...
Purchase rates for personal computers and mobile phones (not including smartphones) will decrease by 39 percent and 56 percent this year compared with last year, respectively, a...
Americans looking for medical advice are visiting medical websites, social media sites, and online communities in greater numbers than the websites of pharmaceutical companies,...
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