All Posts Tagged Tag: ‘Accenture’

Study: 68% of B2B Buyers Made Online Purchases Last year

A new study from Accenture Interactive finds that 68% of B2B buyers purchases goods or services online in 2014. According to the firm, resistance to change from long-term buyers is the top challenge standing in the way of online growth for B2B organizations. 78% report moving customers online has the potential to strengthen customer awareness of new products while 74% …

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Do Paywalls Scare Off Media Professionals?

Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately disseminate information, quickly makes whatever lurks behind paywalls worthless. The only paywalls that have worked are those catering to niche industries or groups of people (such as financial investors) who require instant access …

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Accenture Study: Social Media Appearing on TV Cut Through to U.S. Consumers

Social media is showing signs of connecting with TV viewers. Nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture ACN +2.60% study. What is even more noteworthy is that one in three viewers will interact with social media after seeing a social media symbol on …

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Netbooks Set To Overtake Laptops And PCs

Purchase rates for personal computers and mobile phones (not including smartphones) will decrease by 39 percent and 56 percent this year compared with last year, respectively, according to a new survey from Accenture.

By contrast, buying rates of 3DTVs (three-dimensional TVs) are expected to rise 500 percent; tablet computers 160 percent; ebook readers 133 percent; and smartphones 26 percent.

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More Americans Accessing Internet And Social Media For Medical Advice

Americans looking for medical advice are visiting medical websites, social media sites, and online communities in greater numbers than the websites of pharmaceutical companies, according to a new survey from Accenture.

More than two-thirds (68%) of Americans go online for health information, and just 11 percent access a pharmaceutical company’s website to find information about a medical condition compared the the majority (92%) who access other online resources more frequently.

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