Accenture Articles

Do Paywalls Scare Off Media Professionals? Do Paywalls Scare Off Media Professionals?
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Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately disseminate information, quickly makes whatever lurks behind paywalls worthless. The only paywalls that …

Accenture Study: Social Media Appearing on TV Cut Through to U.S. Consumers Accenture Study: Social Media Appearing on TV Cut Through to U.S. Consumers

Social media is showing signs of connecting with TV viewers. Nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture ACN +2.60% study. What is even …

Netbooks Set To Overtake Laptops And PCs
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Purchase rates for personal computers and mobile phones (not including smartphones) will decrease by 39 percent and 56 percent this year compared with last year, respectively, according to a new survey from Accenture.

By contrast, buying rates of 3DTVs (three-dimensional TVs) are expected to rise 500 percent; tablet computers 160 percent; ebook readers 133 percent; and smartphones 26 percent.

More Americans Accessing Internet And Social Media For Medical Advice

Americans looking for medical advice are visiting medical websites, social media sites, and online communities in greater numbers than the websites of pharmaceutical companies, according to a new survey from Accenture.

More than two-thirds (68%) of Americans go online for health information, and just 11 percent access a pharmaceutical company’s website to find information about a medical condition compared the the majority (92%) who access other online resources more frequently.

Digital Media Concepts Popular Among Execs

Media and advertising executives are displaying an "eyes on the prize" attitude, according to new survey results.  A significant number of the execs support fresh technologies and approaches, and want to embrace them over the next few years.

Online Shopping And Father’s Day

U.S. consumers will spend $9.9 billion for Father’s Day, according to the National retail Federation’s "2007 Father’s Day Consumer Intentions and Actions Survey," from Bigresearch.


Father's Day Online
Father’s Day Online
Consumers Research Products Online,Buy Offline

A new survey from Accenture finds that the majority of U.S. consumers use the Internet to research products but prefer to make their purchases offline.

Consumers Research Products Online,Buy Offline
Consumers Research Products Online,Buy Offline
Consumers Research Products Online,Buy Offline
Big Media Fears Your Video Upload
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It’s not the box office return for "Grindhouse" that worries Big Media, but the potential for the Internet to unleash a whole bunch of wanna-be Tarantinos and Rodriguezes into the world of the digital media.

What Do Media Executives Fear?
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What do media and entertainment executives see as the biggest threat to their business? User-generated content is an issue that is the most challenging according to a new survey from Accenture, a management consulting technology firm.

The survey looked at the growth strategies of companies in advertising, film, music, publishing, radio, the Internet, videogames and television.

IPTV, Can It Generate Revenue ?

Over half of communications industry executives believe that Internet Protocol Television (IPTV) will generate revenue within the first three years of service, according to a new survey from Accenture and the Economist Intelligence Unit.

The survey included around 350 communications executives in firms located in North and South America, Europe and Asia. While 60 percent believe that IPTV will generate strong revenue in the next three years the number falls to 52 percent over the next 12 months.

Collaborative Working With Wikis

The Financial Times has an excellent report on why wikis are an effective collaborative tool for the workplace, quoting examples from three prominent companies …