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All Posts Tagged Tag: ‘301 Redirects’

Wondering What Percentage Of PageRank Disappears Through 301 Redirects?

Google’s Matt Cutts discusses loss of PageRank from 301 redirects in the latest Webmaster Help video. Specifically, he answers the following user-submitted question: Roughly what percentage of PageRank is lost through a 301 redirect? After providing some history about the context of this question, Cutts says, “I sent an email to the team who is in charge of this, and …

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Matt Cutts Talks 301s vs. rel=”canonical”

Google put out a new Webmaster Help video today. In this one, Matt Cutts responds to the following submitted question: In the 2009 rel=canonical video, you suggest using rel=canonical when we CAN’T use a 301 redirect. But 301s hurt performance; they require browsers to make an extra round-trip to my servers. Shouldn’t I use rel=canonical everywhere, instead of 301s? “You …

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