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MSN Loses (Badly) In 301 Indexing Race

MSN Loses (Badly) In 301 Indexing Race

By WebProNews Staff July 11, 2007

Moving a website can be intimidating, especially if it’s a bigger site. There will almost certainly be a loss of traffic, and much of that is due to the time it takes the search engines to recognize the new site. There are ways to dull the pain, but don’t count on Microsoft for it. 

Domain Names & Defensible Traffic

Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.

301 Redirects Resolve in 2 Weeks in Google

A thread over in the Google Webmaster Groups talks about the Google Sandbox, and about 301 redirects. In this thread, Adam Lasnik jumps in and sets some expectations on the handling of 301 redirects, and also does some myth breaking. Here is what Adam has to say:

301 Redirects Pass Google PageRank In 2 Weeks

Search Engine Roundtable reports that 301 Redirects Pass Google PageRank & Signals in a "Couple Weeks". SEOs and Webmasters have always queried about the time taken for a site to pass along a PageRank value from one URL to another via a 301 redirect.

PubCon: The Duplicate Content Zone

A PubCon session entered a place beyond indexing and search traffic: The Duplicate Content Zone, where websites sometimes go and are never seen again. WebProNews tagged along as the session hosts played the Rod Serling role for the audience.

How to *Properly* Create a 301 Redirect in .htaccess
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Last weekend, when I moved my blog to this new domain, after moving the files from their old location at http://www.infohatter.com/blog/ to their present location, I needed to set up a redirect to ensure that traffic following links pointing to the old location would still end up at the right posts.

How to set up a 301 Redirect on IIS, Non-www Domain Name to www Domain Name
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To further elaborate on a article I wrote: 301 Redirects And Domains With And Without WWW, I wanted to discuss the actual implementation of a 301 redirect on IIS.

301 Redirects and Domains With and Without WWW
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Man am I sick of this issue. I personally think every website should have a 301 redirect (or something similar in effect) set up so that either the domain with or without the www is the primary. Why? I will tell you!

Turn Harmful 404 Error Pages Into Helpful 301 Redirects
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It’s a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.

301 Redirects Aren’t Always The Answer

One of the more popular questions asked on SEO-related forums as do with the use of 301 redirects and duplicate content. When people pose questions about duplicate content because of domain naming reasons, one of the first things suggested is using a 301 redirect to avoid being penalized.

301 Redirects and Search Engine Optimization

There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users’ bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page.

Multiple Domains and 301 Redirects
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A common area of misunderstanding and confusion within search optimization has to do with how and when one should use a redirection document. If you’ve moved a site to a new domain and you want your normal traffic to follow, a 301 permanent redirect needs to be employed. However, there are other occasions, also involving domain-based issues, when 301′s should be utilized.

Yahoo Busting Up 301 Redirects

Barry Schwarz of SEORoundTable (and now moderator of the SearchEngineWatch forums – congrats!) brought to my attention the troubles webmasters have had with 301 redirects in Yahoo. Yahoo SiteMatch reps even recommended creating doorway pages rather than using 301 redirects, and I’ve read that they will treat 301s as duplicate content.

Online Promotion Beats Traditonal 30-1 for the Author or Publisher

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must pitch relentlessly and constantly to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?