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Majority Of Fortune 1,000 Companies Will Use Social Media

Social media will be adopted by more than 60 percent of Fortune 1,000 companies with a Web site by 2010, according to research firm Gartner."A key benefit of establishing a community is the amount of information an organization can gain about its customer base, which can be used for short-and long-term customer relationships," said Adam Sarner, principal research analyst at Gartner.