Satya Nadella Talks About Microsoft’s ‘Core’By: Chris Crum - July 10, 2014
Microsoft CEO Satya Nadella wrote a big letter to staff, which the company has shared on its blog. It’s called “Bold Ambition & Our Core,” and marks the beginning of Microsoft’s Fiscal Year 2015.
In the part about the company’s core, Nadella writes:
At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.
We think about productivity for people, teams and the business processes of entire organizations as one interconnected digital substrate. We also think about interconnected platforms for individuals, IT and developers. This comprehensive view enables us to solve the more complex, nuanced and real-world day-to-day challenges in an increasingly digital world. It also opens the door to massive growth opportunity – technology spend as a total percentage of GDP will grow with the digitization of nearly everything in life and work.
We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks. We will build the solutions that address the productivity needs of groups and entire organizations as well as individuals by putting them at the center of their computing experiences. We will shift the meaning of productivity beyond solely producing something to include empowering people with new insights. We will build tools to be more predictive, personal and helpful. We will enable organizations to move from automated business processes to intelligent business processes. Every experience Microsoft builds will understand the rich context of an individual at work and in life to help them organize and accomplish things with ease.
He says the company will think of every user as a potential “dual user,” which he describes as someone who uses technology for work or school, and also in their personal life. He says Microsoft will “obsess” over reinventing productivity and platforms.
He goes on to discuss each of the following categories separately: Cloud OS, Digital Work & Life Experiences, and Device OS & Hardware. These are the elements that make up the “core”. He then talks about Xbox:
As a large company, I think it’s critical to define the core, but it’s important to make smart choices on other businesses in which we can have fundamental impact and success. The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox. Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base. We also benefit from many technologies flowing from our gaming efforts into our productivity efforts – core graphics and NUI in Windows, speech recognition in Skype, camera technology in Kinect for Windows, Azure cloud enhancements for GPU simulation and many more. Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.
This is all really just scratching the surface of Nadella’s lengthy letter, and I’d suggest reading the whole thing if you’re interested in Microsoft’s current corporate vision.
Microsoft will announce its earnings results for the past quarter on July 22nd, and we should hear plenty more from Nadella at that time.
Image via Microsoft