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Google Search Funnels Give Search Marketing Brand Value

A few months ago, Google introduced AdWords Search Funnels reports. These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.

Online Newspapers Attract More Than Half Of Internet Audience
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More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.

The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times.  Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today (16.8 million visitors).

Now You Can “Like” Comments on Facebook
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Facebook is rolling out a feature that lets you "like" comments on posts just as you can the post itself. It’s a simple feature that has surprisingly been absent until now, but now it’s here.

AOL Has Reportedly Found a Buyer for Bebo

Update 2: PaidContent reports confirmation:

Per Wednesday’s speculation, LA private equity firm Criterion Capital Partners has confirmed it’s buying social network Bebo from AOL.

PayPal Announces First Collaboration with Government Agency on Mobile Commerce

Update:  When asked about PayPal pursuing other collaborations wtih government agencies, Anuj Nayar, the director of globalcommunications at PayPal, tells us:

Our mobile strategy in Asia Pacific covers 5 areas:

1. Provide consumers with a simple, fast, secure checkout experience on the mobile phone.

2. Provide merchants with an easy integration of their online shopping site with the mobile phone.

NOAA Launches Website To Track Gulf Oil Spill
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The National Oceanic and Atmospheric Administration (NOAA) has launched a website with near-real-time information about the response to the Deepwater Horizon BP oil spill.

The site, GeoPlatform.gov features data on the oil spill’s path, fishery closed areas, wildlife and place-based Gulf Coast resources such as pinpointed locations of oiled shoreline and daily positions of research ships, into one customizable interactive map powered by Google.

Privacy and Security Still Obstacles for Check-In Services

uTest has released the results from a check-in services "Bug Battle" competition, in which over 300 users from about 40 countries reported bugs in popular check-in services Fousquare, Gowalla, and Brightkite. A total of 870 bugs were reported – technical, functional, and GUI bugs in the web and mobile apps of these three services.

The First Rule Of Dot War: You Do Not Tweet About Dot War
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Have you ever found yourself wondering if your Twitter icon could beat another in a pixel battle royale? Sure, we all have at one point or another… but now, thanks to Dot War, you can battle it out with other Twitter icons.

With whom are you going to have your Twitter icon do battle? Let us know.

Sun Covering Up its Page 3 Girls for Apple?
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Yesterday, the Sun’s iPad app made headlines because it was reportedly somehow able to sneak nudity past Apple’s app approval process, which is notoriously strict (even with cartoon nudity).

B.J. Novak Roasts Google, Apple, Facebook at Webby Awards

B.J. Novak of NBC’s The Office and Quentin Tarantino’s Inglourious Basteds hosted the Webby Awards last night.

In his opening monologue, he talked about how great Pandora is, how Apple should stop updating iTunes "for two days", unreliable Google Maps time estimates, the New York Times accepting an award from the Internet, Facebook privacy, and more.

Watch the video below (hat tip to Silicon Alley Insider):

How The Twilight Saga: Eclipse is Marketed Online
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Online ad firm Unicast reached out to us to talk about how it is helping the makers of The Twilight Saga engage the series’ fanbase online "where others have failed", and how the film industry is increasingly looking to online ad platforms to drive sales.

As YouTube Offers More “Credible” Content, Perception Still Lacks

YouTube has a lot of influence on people’s daily lives. It is often touted as the world’s 2nd largest search engine, and is by far the top online video destination.

Ipsos released some new research, seeking to understand how consumers engage with media brands, with a specific focus on popular online video and TV brands. YouTube was found to be the most engaging online video brand, as Google is happy to point out.

Yahoo Expands TV Widget With Sony
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Yahoo said today it has expanded the availability of its Yahoo Widget Engine on Sony’s Internet-connected BRAVIA TVs.

The Yahoo Widget Engine allows viewers to watch videos on Showtime, check sports scores on USA Today, shop on eBay, play games or connect with friends on Twitter and Facebook, while watching TV. The Yahoo Widget Engine on BRAVIA TVs is now available in more than 100 countries across North America, Europe, Latin America, and Asia.

Opera Adds Geolocation, WebM Support

Flock made headlines by releasing a new version of its social web browser on the Chromium platform today, placing a great deal of emphasis on speed. However, Opera has also released a new version of its browser with a similar emphasis.

eBay Lets Buyers Filter Seller Feedback by Negative and Positive
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eBay is giving users a new option for looking at feedback on sellers. They can now filter the feedback to look at just negative, positive or neutral. eBay’s announcement says:

Facebook Fan/Business Pages: Worth The Hype?
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Yes!

Facebook Fan Pages are a great way to connect with people, build your credibility and ultimately generate leads and grow your business. The problem is most people are making one BIG mistake when it comes to their pages, keep reading to find out what that mistake is. But first…

What Are Facebook Fan/Business Pages And Why Do You Need One?

Yahoo Monetizes its Log-In Page
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Yahoo has unveiled a new display ad unit for the Yahoo log-in page. "The new ad unit enables marketers to creatively spotlight their brands on one of the most-trafficked destinations on the Internet for the first time," a representative for Yahoo tells WebProNews.

Twitter Talks Excessive Service Outages
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Twitter has acknowledged its latest increase of outages not only on its status blog (as usual), but on the Official Twitter Blog. The company says it has been Twitter’s worst month since October, from a site stability and service outage perspective.

Flock Taps Google’s Chromium to Bring Speed and Social to the Browser

Flock has announced a complete redesign of its browser, originally based on Mozilla Firefox. The new one is based on Google’s Chromium platform (the open-source project behind Google Chrome), and like Chrome, places a great deal of emphasis on speed.

White House Press Secretary To Take Questions On YouTube
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Everyone who intends to watch President Obama speak about the Gulf oil spill on TV tonight may also want to be near a computer monitor 15 minutes later.  White House Press Secretary Robert Gibbs has said he’ll answer user-submitted questions on YouTube in front of what has the potential to be a more global audience.

Google Earth Becomes Available For iPad

iPad owners who are looking for a surefire way to draw more attention to their big, shiny screens should proceed straight to the iTunes store and download Google’s latest offering.  The company’s made Google Earth, which has been a popular sort of eye candy for years, available for the iPad.

This represents a quick turnaround on Google’s part, considering that Google Earth 5.2 was just launched yesterday.  The search giant didn’t cut any corners, though, as Peter Birch, a product manager, was sure to explain.

Facebook Taking Over The World

Not only has Facebook gathered huge numbers of members – half a billion at the last count – but the social network has also become the number one social presence in many countries, displacing some home-grown domestic social networks.

New Video Shows How Google TV Works
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Google has posted a new video showing off Google TV. Those who watched the keynote at Google I/O won’t see much new here, but it does show some of the different things you can do with it that previous videos didn’t show. It shows actual footage, rather than animation, anyway.

Watch here:

Social Media Accounts For 22% Of Time Spent Online
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The Web is a vastly more social place now than it was a year ago, according to new data from Nielsen.  Double-digit growth occurred in a couple of categories, and at this point, Nielsen believes an impressive 22 percent of all time spent online is spent perusing social networks and/or blogs.