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Ranking Factors for Search Engines

SEOMoz just released version 2 of its Search Engine Ranking Factors article. The content in the article is based on a survey of a number of leading and well known SEOs.

Jeff Jarvis Delighted With Dell?

Long-time readers will remember the Dell Hell episodes of a while back. My, how things change. Jeff Jarvis recounts his story of getting together with a number of Dell representatives last week.

Brian Solis Talks You.tv

There’s something to be said for the phenomenon that is amateur video on the Web. After earning Time’s Person of the Year, the "you" generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting.

Multivariate Landing Page Testing

Now that Google Website Optimizer is out of beta, more businesses will begin testing their landing pages to improve conversions.

As I was fairly familiar with the basic product features already, Google’s Tom Leung and I had the chance to talk informally about some of the benefits of putting this product in many hands.

Social Network for Firefox
If you’re tired of having to visit your favorite social network, whenever you want to message friends or share content, why not have the network come to you for a change?

Nielsen Unveils Rich Media Service Metrics

Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.

Google’s Multi-Variate Testing Product Open to All
I’d really wanted to spend more time looking at the full launch of Google Optimizer (announced last October), but sadly have been tied-up with clients this week.

Jailed Blogger Goes Free

We wanted to give you some good news on the continuing saga of jailed blogger Josh Wolf – he’s finally a free man.

LookSmart and Blinkx Team Up

Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.

FCC Nixes Airline Cellular, Approves WiFi

Airline travelers will soon have the opportunity to surf the Internet mid-flight by way of wireless networks, as many aircraft are now beginning to be outfitted with WiFi equipment. Even though the FCC has put it stamp of approval for in-flight WiFi, it still has reservations about the viability of offering cellular service to airline passengers.

YouTube’s Copyright Problems Overblown
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Vidmeter has released a study, which examines the issue of copyrighted videos on YouTube. According to the study "Analysis of Copyrighted Videos on YouTube.com", Viacom content had the most views accounting for 2.37 percent of all YouTube views.

Google Plans To Win AdWords Converts
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The Website Optimizer tool received a formal launch for Google’s AdWords clients today. Marketers using it should see conversion rates improve for their sites.

Dell’s IdeaStorm: Social Media in Motion

When most companies decide to embrace social media, they usually use it as a vehicle to market new products and services, while at the same time seeking transparency. When Dell launched its IdeaStorm website, it departed from the normal “this is what we’re doing” message that most company blogs transmit.

Utah Law Bans Competitor Keyword Bids

The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state’s own general counsel.

A Real Customer Service Lesson

In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.

YellowBot – Interview w/ Solfo CEO Erron Silverstein

I had the pleasure of speaking with Erron Silverstein, CEO of Solfo, which has developed a new, Web 2.0 version of local directories with the user at the core of the project. It blends local and social aspects to bring local brick and mortar locations, such as restaurants, services, stores and more, to the forefront and inspire users to add to their communities by placing reviews, ratings, pictures and share their positive and negative experiences to bridge the gap between online persona’s and offline reality.

Sensational Titles: So 2006

Well now that people on the social media sites are starting to catch on / have caught on to link baiting, I’ve noticed it’s much harder to make the likes of the digg or reddit front pages. One to two months ago this was a much easier task. I’m not exactly sure if there has been one incident or algorithm change that caused the increased difficulty of making digg’s front page, but I do know that the window on link baiting is quickly closing.

Google and Ethics
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I have been consulting on internet marketing for over a decade. In my career I have seen many unethical things, from Fortune 500 companies performing many questionable actions, to observing sales agents selling on a fundamentally wrong foundation.

It is Getting Harder to be Fake
Every day bloggers and members of the media are looking for stories to talk about. If you are afraid to be associated with and talk about your own projects how can you expect others to talk about it? How can you get people to talk about you as much as they talk about competing channels if you are anonymous?

Global Link Authority & Subscription Data
Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.

Editorial Status Keeps Yahoo Search Ads Real

Yahoo’s Search Marketing folks compare the review of ad campaigns posted to their service with the process of giving a Presidential candidate an editorial endorsement.

Yahoo, Google Ace Reliability Test

How the mighty have fallen – for a combined total of 2 hours and 52 minutes.  That interval is the amount of “downtime” experienced so far this year by the top three search engines, but it’s nothing to be ashamed of, considering we’re over 2,000 hours into 2007.

Google, Microsoft Want Some (White) Space

Google and Microsoft aren’t always rivals. Quite often in government matters they’re pals – Network Neutrality is a good example. Most recently the two tech behemoths have squared off against the Association for Maximum Service Television (MSTV) over unused broadcast spectrum.

Microsoft Sued Over “Vista Capable” Campaign

Late last year, Microsoft followed up the disappointing news of its delay in shipping Windows Vista to consumers by offering upgrade kits to new PC buys with the assurance that their machine would be fully capable of running the operating system once it was released. According to a woman who has filed suit against the company, that marketing message wasn’t entirely accurate.

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