Google Talks Measurement Challenges In Analytics Presentation
Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin.
It will take about a half hour of your time as Waisberg talks about the challenges of “measuring the full customer journey,” which include holistic measurement, full credit measurement and active measurement.
“Learn more about how Google Analytics is trying to help marketers understand better how their customers behave and how to provide them with a better experience,” says Google. “Among the solutions we are creating are: Universal Analytics, Measurement Protocol, Dimension Widening, and Cost Data Upload.”
If you head over to the channel, you’ll find a plethora of videos Google has made for its Analytics Academy program, as well as an explanation of a recent developer update and a “sizzle reel” from the Google Anaytics Summit 2013.
Last week, Google introduced new custom dimensions fro Google Analytics.