Google has released a much needed update for the Google Analytics Android app, adding new reporting tools and increased functionality for existing tools.
"With the Google Analytics App, you can access all of your data - for both web and app reporting views (profiles) - so you can keep track of all of your important data with reports that are optimized for whatever device you’re using, ensuring a beautiful and intuitive experience," writes lead product manager Russell Ketchum in a blog post.
He adds, "We’re also introducing new visualizations designed with tablets and phones in mind. Rather than getting overwhelmed with too much information on a small screen, you now see just the most relevant metrics on cards, so you decide when you want to drill-down for details or just get a quick update on your performance."
The app has a new design with side navigation more closely resembling the familiar layout of the web version. There is also an overview screen that summarizes the key metrics for each report, as well as dimension-based drill down in most of the available reports.
My biggest issue with the app thus far has been the lack of real-time data compared to the web version. Google is also promising better real-time reporting with the update.
The app also utilizes advanced segments.
The app was built using Google Tag Manager for Mobile Apps so it can add new reports, change navigation and visualizations without having to actually update the app, so that should be helpful in the future.