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Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least for the time being, but it’s still number two in that department behind Facebook, according to data from Shareaholic. The firm released a report this week finding that Twitter, StumbleUpon, reddit, Google+, LinkedIn, and YouTube combined represent roughly a third of the traffic Pinterest sent to publishers …

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Moz Founder Rand Fishkin On Facebook’s Approach To Search

Last month, Facebook launched an update to its search experience enabling users to search keywords and get actual posts as results. This is arguably the most significant search feature Facebook has ever added beyond he ability to find a person or Page. It enables you to see what others have said about any given topic. When Facebook made its update, …

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NFL Highlights Are Finally Coming to YouTube, Google Search

The NFL has finally joined YouTube. Welcome to the future, guys! The new channel is part of a deal with Google, which will see the NFL upload official highlights and more video content on YouTube. “It’s pretty simple: On any screen you watch YouTube, NFL’s YouTube channel will bring you the sights and sounds this week in Arizona, from pre-game …

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Link Expert Eric Ward Talks Fear And The Evolution Of Links

The nature of links on the web, particularly in relation to search, has changed a lot over the years, and there’s probably nobody out there with more insight into this than Eric Ward, who’s focused on this specific topic for many years. As Search Engine People says in an article about 58 SEO authorities, “Eric’s been building links since…1994. There’s …

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Pinterest Search Gets Better For Men (And Some Growth Stats Regarding The Male Gender)

Last year, Pinterest launched Guided Search, a revamp to its search feature enabling users to find things they didn’t necessarily know they were looking for. You can start with a relatively vague keyword, and get additional options to add to help “guide” you in different directions. It’s essentially a nice way of presenting search recommendations. The company has been hard …

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Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing Report for Q4 2014 (download page) looking at performance data and trends for Google, Yahoo, and Bing. It looks at …

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Google Shows Concern Over Firefox Switch To Yahoo

As you may know, Yahoo recently became the default search engine in Mozilla’s Firefox browser after Google had held the spot for a decade. As Yahoo’s search market share has already benefited from the switch, Google is telling Firefox users to switch back. On Wednesday, Google tweeted this helpful little video demonstrating how to change the default search experience, in …

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Data Confirms Google Is Wiping Out A Whole Category Of Websites

Last month, we reported that Google may have just killed a whole category of websites – lyrics sites. New data shows that search visibility for some of these sites has indeed drastically declined. While it’s interesting enough for this particular niche, it also highlights how Google is capable of basically wiping out an entire niche by adding one type of …

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Get Ready For Google’s New Mobile Ranking Signal

Throughout the course of last year, Google made a bunch of moves showing that it was focusing on improving the mobile search experience for its users by way of getting websites (otherwise known as search results) to make themselves more mobile-friendly. In November, Google added a “mobile-friendly” label to mobile search results for sites that deserve such a title. It …

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Google Gives Webmasters New Structured Data Tool

Google announced that it is giving webmasters a new structured data tool to help them author and publish markup on their websites. The new tool, it says, will better reflect Google’s interpretation of your content. The tool provides validation for all Google features powered by structured data, support for markup in the JSON-LD syntax (including dynamic HTML pages), clean display …

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Your Brand’s Social Profiles Can Now Appear In Google’s Knowledge Graph

As some have noticed, Google has started displaying social media profiles in the Knowledge Graph area of search results pages for many brand searches. If you search for Wendy’s, for example, you can very clearly see links to their profiles on Facebook, Twitter, YouTube, LinkedIn, and Google+. The same holds true for Chase, Nike, Starbucks, and any other number of …

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Google Wants Some Ideas For Webmaster Tools Again. Got Any?

Google is once again calling on webmasters for ideas on how to improve Google Search and Webmaster Tools. The company put out a brief Google+ update early this morning: What would you like to see from Google Websearch & Webmaster Tools in 2015? We’d love to hear your feedback & collect your suggestions on the kinds of things you’d wish …

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