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SEO Vet Bill Slawski On Google’s Knowledge And Answers

In case you haven’t noticed, Google has changed a lot over the years, and much of the search engine’s focus is on showing users answers and information about what they’re looking for directly on search results pages through things like direct answers and Knowledge Graph. Is the Google experience improving as a result? Share your thoughts in the comments. On …

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Google: Easy Mobile Forms Are Crucial

Google has been making a lot of moves to get mobile users a better user experience. As you may know, the company recently announced a pair of ranking signals for this purpose. One that’s already in effect will return in-app results for signed-in users who have those apps installed on their devices. The other one, which is coming next month, …

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Google Just Announced Another New Ranking Adjustment

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon. Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments. Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send …

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Is Google Looking Desperate in Firefox?

Google is getting louder about wanting Firefox users to switch their default browser back to its search engine. As you may know, Mozilla replaced Google with Yahoo as the default search provider in Firefox in the United States back in November. This led to Yahoo gaining some market share in the months after. Unfortunately for Yahoo, that growth seems to …

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Should Google Show Press Releases As News?

As you’ve probably noticed in the past, Google sometimes includes an “In the News” section in its search results. This points users to a few sources that have newsy information about whatever it is that they searched for. The feature used to point users to stories indexed in Google News. It still does that, but last fall, Google started showing …

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Google’s Not Checking Your Facts Just Yet

A recently released Google research paper has been drawing some attention throughout the search industry. It proposes a signal for ranking search results based upon “the correctness of factual information provides by the source,” rather than links. Do you think this would be a good direction for the algorithm to go in? Let us know in the comments. As we …

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How To Use Google’s New Blocked Resources Report

Google just introduced a new Webmaster Tools feature called the Blocked Resource Report, aimed at helping webmasters find and resolve issues where Google can’t use images, CSS, or JavaScript that has been blocked. Blocked resource prevent pages from rendering properly, and Google wants to make sure you’re only blocking what you really want/need to be. The report provides the names …

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Here’s An Hour of Google Helping Small Businesses

If your’e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel. It’s an “open office hours” session for small businesses, in which Google’s Pierre Far and Zineb Ait …

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Google Ditching 4 Search Funnels Columns in AdWords

Google launched Search Funnels columns a little over two years ago (three years after first introducing Search Funnels reports), enabling advertisers to incorporate Search Funnels data into their everyday optimizations by adding the columns to their campaign, ad group, keyword and ad tabs. Google announced on Friday that starting early next month, it is removing four Search Funnels columns from …

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Google’s Twitter Deal May Impact Your Reputation

Last month, we learned that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index after going without them for a few years. Google isn’t expected to implement tweets into its results in the same fashion it did when the two companies had a deal in the past (as in a never-ending stream …

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Google Ranking Signal Not As Pressing As You Thought

Last week, Google announced two new ranking signals related to mobile. One has already been implemented, and takes into account app indexing when showing results to signed-in users who have apps installed on their devices. The second signal looks at how mobile-friendly webpages are, and follows all of the guidance Google has been giving websites about mobile-friendliness over the past …

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Drink Up – Google Wants to Make You a Bartender

No, Google won’t serve you drinks – but it’ll tell you how to make them. Google has added cocktails to the list of instructables it’ll show with the Knowledge Graph – so if you’re wondering how to make a tequila sunrise, Google has your back. Alternatively, you could just put the tequila in a glass and drink it. That’s the …

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