Google has introduced a new privacy policy for Google Books, to try and appease the critics of Google’s enormous book indexing project. The company has also been in communication with the Federal Trade Commission, and has discussed both the new policy and a letter to the FTC on the Google Public Policy Blog.

The Federal Trade Commission has cracked down on a California based online electronics retailer for allegedly posing as it was based in the U.K. so it could deceive residents there into thinking they had stronger consumer protections.

When U.K. consumers received the cameras, video games and other electronic items, they discovered they had been charged unexpected import duties, were left with invalid warranties, and would be charged hefty cancellation and refund fees if they tried to send the items back.

The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.

Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

eBay, Burlington Coat Factory, and the US Federal Trade Commission are pressuring the US Senate to pass a law banning vertical price-fixing, effectively overturning a 2007 Supreme Court decision.

Manufacturers and retailers actually call it vertical “retail price management” (RPM). The practice entails setting a minimum price retailers can sell specific items for. Remember last Christmas, when you spent hours online comparative shopping only to find out everybody who carried it was selling it for exactly the same price?

While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at the minute involves the FTC (the Federal Trade Commission).

The Federal Trade Commission plans to begin regulating blogs and social media. While they’re getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they’re promoting in a less than accurate light. AdAge explains:

The Federal Trade Commission plans to get tougher on advertisers’ use of testimonials and endorsements by requiring more transparency and ending the practice of using disclaimers like “individual results may vary” and “results not typical.”

An online privacy group has filed a complaint with the Federal Trade Commission (FTC) asking it to investigate Google’s security safeguards for its cloud computing service.

Four major marketing and advertising industry associations have announced they are working to develop enhanced self-regulatory principles for online behavioral advertising with the goal of addressing privacy concerns and increasing consumer’s trust in how online information is collected and used.

Those associations involved include the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB).

Quite a storm of debate has erupted over a new service called InLinks – essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of  Internet marketers begin to salivate.

The Federal Trade Commission has shut down one of the largest global spam operations that promoted prescription drugs and bogus male-enhancement products

The FTC says it has received more than three million complaints about spam messages connected to the operation known as HerbalKing. It estimates that it may be responsible for sending billions of illegal spam messages.

The Federal Trade Commission has shut down one of the largest global spam operations that promoted prescription drugs and bogus male-enhancement products

The FTC says it has received more than three million complaints about spam messages connected to the operation known as HerbalKing. It estimates that it may be responsible for sending billions of illegal spam messages.

The Federal Trade Commission has shut down one of the largest global spam operations that promoted prescription drugs and bogus male-enhancement products

The FTC says it has received more than three million complaints about spam messages connected to the operation known as HerbalKing. It estimates that it may be responsible for sending billions of illegal spam messages.

The Federal Trade Commission has shut down one of the largest global spam operations that promoted prescription drugs and bogus male-enhancement products

The FTC says it has received more than three million complaints about spam messages connected to the operation known as HerbalKing. It estimates that it may be responsible for sending billions of illegal spam messages.

The US Senate is holding a series of hearings on online advertising, behavioral targeting and privacy to determine whether they should consider legislation protecting consumers online in these areas.

The Senate has turned to Google, Microsoft, the FTC, Facebook, privacy watchdogs and others for their opinions in the matter. Some, like Google, welcomed a “comprehensive privacy law that would establish a uniform framework for privacy and procedures to punish bad actors.”

The chipmaker’s long-standing dismissal of antitrust claims by its main rival, AMD, will receive a test as Federal Trade Commission regulators take a closer look at Intel.

In the never-ending Yahoo-Microsoft mess, we might be getting somewhere; Carl Icahn has received a wave from the FTC.  The billionaire can buy even more shares of Yahoo’s stock and push his proxy fight forward.

Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.

Online advertiser ValueClick, Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and emails were deceptive and violated federal law.

The agency also charged that ValueClick and its subsidiaries, Hi-Speed Media and E-Babylon did not secure consumer’s sensitive financial information, even though they claimed to do so.