All Posts Tagged Tag: ‘Efficient Frontier’

Adobe Reports Search Spending is up 16%

According to a recent report from Adobe, search is still “the biggest driver of return on investment,” in regards to advertising. The quarterly report, entitled “Adobe Digital Index: Global Digital Advertising Update,” stated that compared to Q1 in 2011, search expenditures increased 16 percent in the U.S. and 3 percent in the United Kingdom. An increase in clicks is driving …

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Adobe’s Acquisition of Efficient Frontier Now Complete

In November, Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy, something the company seems to have been more focused on with recent acquisitions and partnerships (such as its partnership with OptiMine Software and its acquisition of Auditude). Today, Adobe announced that the Efficient Frontier acquisition is complete. “The acquisition of Efficient Frontier adds cross-channel …

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