WebProNews

Efficient Frontier Optimistic About SEM Sector

The worst may be over for the search engine marketing sector.  While significant drops in spending have occurred on a year-over-year basis, a new statement from Efficient Frontier indicates that the rate of decline has just about leveled off.  There've also been silver linings insofar as ROIs and Bing are concerned.

Bing-Related Statistics Continue To Rise

Bing is - at least at this early point in its existence - starting to look somewhat like the Energizer Bunny.  New stats regarding both click shares and brand recognition are in, and they seem to just keep going and going (up).

CPC Declines on Big 3 Search Engines, ROI Strong

Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google's fell 14%, Yahoo's fell 16%, and Microsoft's fell 28% over a year's time (via CNET). Essentially the study indicates that less money was spent per search ad.

Google Gets $1.10 For Every New Dollar Spent

For every new dollar spent on search marketing, Google grabs $1.10. Probably the last time you heard a number like that, it was from a basketball coach at half-time encouraging you to give the mythical one hundred and ten percent. How does that happen in real numbers? Looks like Google takes a little from Yahoo and Microsoft.  

Efficient Frontier: Google Grabbed Extra Q4 Spending

In assessing a fixed set of clients, search marketing firm Efficient Frontier found virtually all of the additional spending headed to Google.