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Salesforce plans to unveil AI-integrated ITSM capabilities at Dreamforce 2025, challenging ServiceNow's market dominance by blending CRM and IT services. This move leverages Agentforce for efficient workflows amid a growing $20B sector. Analysts foresee intensified rivalry, innovation, and potential platform consolidation for enterprises.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Salesforce is aggressively acquiring AI firms in 2025, including Regrello for enterprise automation, to enhance its Einstein platform and Data Cloud. Recent buys like Waii and Convergence.ai support agentic AI integration. Despite stock declines and integration risks, these moves aim to boost revenue and counter competitors like Microsoft. Success could redefine enterprise AI.
Seth Godin's blog post "What Sort of Success" redefines triumph beyond financial metrics, emphasizing multifaceted aspects like meaningful connections, innovation, and work-life integration. Drawing on decades of insights, he advocates resilient, impact-driven victories over short-term wins. Ultimately, true success aligns with personal values and enduring legacy.
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At ServiceNow’s Knowledge 2025 conference in Las Vegas, CEO Bill McDermott unveiled a bold strategy to transform CRM with agentic AI, aiming to boost customer retention in a high-stakes economy. Highlighting the $10 trillion cost of legacy systems, McDermott emphasized seamless digital workflows and autonomous AI to help businesses cut costs, enhance experiences, and stay competitive, as the cost of losing customers reaches unprecedented levels.
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