Google Adwords Mistakes Every Online Marketer Should Avoid
There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment.
Google Adds ‘Trending Searches’ and ‘Instant Answers’ to iOS App
Google is giving users of Apple products greater functionality with the addition of Twitter-like features in a recent update to its iOS app. The mobile version of the search engine which was introduced in its Android app last year, now sports Trending Searches, a location based feature that lets iOS users know of the hottest searches in their location. In addition, the tech giant added Instant Answers to the app, a feature that gives some useful info at a glance.
SEO Trends Digital Marketers Shouldn’t Ignore
Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion.
Google Plus Recruits Beta Testers to Improve Features and Increase User Base
Google is not yet giving up its bid to conquer social media. In fact, the search engine giant will be rolling out new Google Plus features and is now encouraging users to be one of its beta testers.
Google AdSense Native Ads Could Lead to Better Browsing
Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads.
Google Glass Makes a Comeback
Many critics viewed Google Glass as an expensive failure in the consumer market soon after the product launched in February of 2013. The lack of practicality coupled with its hefty $1,500 price tag rendered it unfavorable to the public.
The Popularity of Voice-Activated Smart Assistants Is Gaining Traction
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches.
Google Adds Native Chrome Ad Blocker
Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads.
Google Rolls Out New Feature in Their Search Engine Portal
Google has rolled out a new feature in their search engine portal, allowing users to track their own online footprints.
Google Lens Ends Up Overshadowing the Recent I/O Keynote
The Google Lens ended up overshadowing the recent I/O Keynote when it was first introduced by the American tech company.
Google Has a New Look for Blog Searches
Google has a new look for blog searches. Searches for blogs now return carousels and rich lists of popular blogs.
Google Unveils Fact Checking in Search Results
Starting today Google will show richer information from fact checking sites. In an effort to combat fake news, highlighted results from sites like Snopes and Politifact will appear in search results. the results will show the fact checker’s determination on the truthfulness of the claim. A search for a widely distributed fake news hoax reporting HIV infected blood in bananas shows these results:
Confirmed Google Algorithm Update Impacting Content Sites
An update to the Google algorithm reported to have begun on March 7th has been confirmed by a Google’s Gary Illyes.
Google Site Search is Out, G Suite Tools are In
Google Site Search is being discontinued according to multiple reports. Google emailed its Site Search customers saying that starting April 1, 2017, new purchased and renewals of GSS will not be available. The product will completely shut down on April 1, 2018.
Fun Facts Now a Part of Google Search
By simply adding the words “fun facts” to a search involving a living creature Google will try to provide an interesting tidbit. For example, if you search for “Cat fun facts” a new Google box will appear at the top of the results providing a new fun fact for each time you search that phrase. We tried it and got some interesting results obtained from a variety of websites:
Matt Cutts Leaves Google for Good
Matt Cutts, who was once believed to be the mysterious GoogleGuy on Webmaster World forums and later became the main conduit of information to webmasters about Google search updates, has resigned from Google. For the last few years Cutts has been on leave from Google and has more recently worked for the US Digital Service. He announced on his blog that he had resigned from Google as of December 31, 2016: