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Retailers are leveraging Google's AI-driven advertising tools, like Performance Max and Demand Gen, for precise targeting, omnichannel strategies, and personalized experiences, boosting metrics such as in-store visits and brand recall. Brands like Ulta, Sephora, and Nike adapt to privacy challenges and scale globally, measuring success through holistic attribution models for long-term growth.
Download the eBook, The impact of AI on data center security, sustainability, and talent development, to explore AI’s impact on data centers and how to prepare for what’s next.
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Generative AI is exploding ecommerce traffic, with a 4,700% year-over-year surge to U.S. sites in July 2025, per Adobe data. Consumers increasingly use AI for research, deals, and recommendations, boosting engagement but challenging retailers to adapt SEO and ensure privacy. This shift promises a new era of intelligent shopping.
Retail loyalty programs entice seniors with discounts but covertly track shopping habits without explicit consent, raising privacy concerns. Data on purchases, shared with third parties, can affect marketing and insurance premiums. Vulnerable due to digital divides, older adults need better regulations for protection.
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Krispy Kreme launched the "Harry Potter: Houses of Hogwarts" doughnut collection, featuring themed treats for the four houses and a surprise-filled Sorting Hat doughnut, blending nostalgia with flavors to boost sales. Expanded globally with local promotions, it has sparked fan frenzy and stock gains. This tie-in exemplifies profitable fandom-driven innovation.
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