Instagram CEO Adam Mosseri has mandated a full-time return to office for most US-based employees starting February 2, 2026, to enhance agility, creativity, and competitiveness against rivals like TikTok. This policy emphasizes in-person collaboration for faster prototyping and fewer meetings. It contrasts with hybrid models elsewhere in Meta and the tech industry, potentially risking employee attrition.
Forced return-to-office mandates threaten to widen Europe's urban-rural economic divides, reversing remote work gains in job satisfaction and balance, as urban centers pull ahead while peripherals lose talent, per recent Phys.org analysis and EU policy debates.
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