Google unveiled the Universal Commerce Protocol at the 2026 NRF conference, an open standard developed with partners like Shopify and Visa to enable AI agents for seamless, agentic shopping—from discovery to transactions. This initiative aims to standardize e-commerce, boost personalization, and address fragmentation, positioning Google as a leader in retail innovation.
Fake five-star tech reviews, fueled by AI bots and paid endorsers, erode consumer trust in apps and gadgets, skewing algorithms and market dynamics. Platforms like Google and Apple are intensifying detection efforts, but skepticism persists. Embracing authentic, imperfect ratings fosters genuine loyalty and long-term success.
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