Reflecting on Eric Ries' seminal work, The Lean Startup, Okubo likens digital transformation to an exploration adventure. “Imagine you’re an explorer with a new map leading to a treasure that could significantly elevate your business,” Okubo explains. “But just holding the map isn’t enough. The real challenge lies in how you interpret it and decide on the path forward.”
Digital transformation will require more than just technological adoption. It will demand a fundamental rethinking of business models—how companies generate revenue, engage with customers, and deliver value. This shift from digital transformation to business model innovation represents the true endgame of the current technological revolution.
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