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Visa CMO Frank Cooper III believes the company's 60-year legacy is a strength in digital transformation. At POSSIBLE 2025, he emphasized how AI is revolutionizing marketing by reshaping customer segmentation, content development, and purchasing decisions, predicting a future of human-AI collaboration in commerce.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Peloton is drastically cutting marketing expenses as part of a restructuring plan to achieve profitability. This high-stakes strategy, which includes workforce reductions and executive departures, represents a significant shift for a company that built its brand on advertising. Analysts question whether reduced visibility will hurt long-term growth.
Clint Patterson, former T-Mobile SVP of Product Marketing and CMO of T-Mobile Prepaid, has left the company and joined Amazon's Project Kuiper as CMO.
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In a major shift for social media giant X, Linda Yaccarino, CEO of X (formerly known as Twitter), announced the appointment of Angela Zepeda as the company’s new Global Head of Marketing. Zepeda, who previously served as Chief Marketing Officer (CMO) and Chief Creative Officer (CCO) for Hyundai, steps into her new role at a […]
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