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Clorox is leveraging AI to revitalize Hidden Valley Ranch, using generative tools for product innovation and consumer insights, as reported by The Wall Street Journal. Despite promising results, challenges like impractical ideas and privacy concerns persist. This experiment highlights the balance between technology and brand authenticity in a digital
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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In 2024, Microsoft removed over 1 billion ads for policy violations, a record-breaking effort to combat AI-driven scams and misleading content. Using advanced AI tools and human oversight, the company aims to protect users and advertisers. This bold move signals a push for trust and safety in digital advertising
In a significant move for the global advertising industry, the U.S. Federal Trade Commission has intervened to address antitrust concerns surrounding the $13.5 billion merger between Omnicom Group Inc. and The Interpublic Group of Companies, Inc.
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In a significant development for the digital advertising industry, Navah Hopkins, a veteran in the paid search and PPC (pay-per-click) space, has been named the new Microsoft Ads Liaison.
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