Valve's updated Steam Controller sold out almost instantly on May 4, sparking frustration and resale spikes. Today it opens a reservation queue with strict account rules to favor real customers and limit scalpers. Fulfillment begins regionally next week. The measured approach draws from past lessons and could shape future hardware launches.
Amazon is expanding its off-site checkout program, allowing independent merchants to offer Prime shipping and payment options directly on their own websites. This strategic move aims to boost conversion rates for direct-to-consumer brands while transforming Amazon from a central marketplace into a decentralized commerce infrastructure provider.
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