Social Media Influencers, One of the Most Powerful Marketing Tactics Today
Some companies and marketers might still be wary about influencer marketing, but there’s no denying it’s one of the most powerful marketing tactics today.

12.13.17


How to Grow Your Business Using Facebook’s Messenger Ads
There’s no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook.

12.06.17


5 Tools Digital Marketers Should Use for Making Video Explainers
Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty.

11.29.17


How Will Blockchain Impact Digital Marketing?
The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers.

11.20.17


Should You Outsource Your Digital Marketing?
For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark when it comes to implementing and managing this type of marketing strategy. As a matter of fact, an informal poll conducted by Smart Insights revealed that half of the businesses that use digital marketing don’t have a working marketing plan to go on.

11.13.17


Get instant visual feedback from your website visitors
Incoming Feedback by Hotjar is a new and easy way for people to leave their feedback and highlight specific elements on a page.

10.17.17


Searching For Products From Target As Easy As Taking A Photo On Your Phone
Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual search called Lens.

10.04.17


How to Resolve 5 Budget-Draining Facebook Ad Mistakes
There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92% of marketers are now using the platform for their ad campaigns. But like any marketing strategy, Facebook ads can be disastrous financially if they’re not planned properly, a fact that countless businesses have discovered.

09.27.17


Considering Influencer Marketing? 3 Important Tips
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media.

08.31.17


How Brands May Benefit From Amazon’s New Social Media Platform
Online retailer giant Amazon just found another way to make it easier for people to part ways with their money. The company has ventured into the world of social media with Amazon Spark, which was launched last July.

08.17.17


[Guide] 60 Employee Engagement Ideas for Every Business Scenario
Employers who cultivate an engaged workforce report a 20% increase in productivity levels—yet, according to a survey from Gallup, only 1 in 3 employees actually feel engaged at work.

07.27.17


[Guide] 60 Employee Engagement Ideas for Every Business Scenario
Employers who cultivate an engaged workforce report a 20% increase in productivity levels—yet, according to a survey from Gallup, only 1 in 3 employees actually feel engaged at work.

07.11.17


Ways To Maximize Video Marketing
From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can.

06.24.17


Most Treasured Mobile Marketing Trends For 2017
Ahoy! Buried treasure is always hard to find, but the more hidden it is, the more precious and priceless the riches. That’s what it’s like to find the perfect mobile marketing strategy — you have to search high and low, take risks, map out your course, and eventually your plan will succeed. With 2017 approaching, it’s not too early to start mapping out your mobile marketing strategy for the new year.

06.01.17


Most Treasured Mobile Marketing Trends For 2017
Ahoy! Buried treasure is always hard to find, but the more hidden it is, the more precious and priceless the riches. That’s what it’s like to find the perfect mobile marketing strategy — you have to search high and low, take risks, map out your course, and eventually your plan will succeed. With 2017 approaching, it’s not too early to start mapping out your mobile marketing strategy for the new year.

05.31.17


Google AdSense To Allow 300×250 Above-the-Fold Ads
Ahoy! Buried treasure is always hard to find, but the more hidden it is, the more precious and priceless the riches. That’s what it’s like to find the perfect mobile marketing strategy — you have to search high and low, take risks, map out your course, and eventually your plan will succeed. With 2017 approaching, it’s not too early to start mapping out your mobile marketing strategy for the new year.

05.05.17


How Video Ads Can Best Be Engaging For Brands
Ahoy! Buried treasure is always hard to find, but the more hidden it is, the more precious and priceless the riches. That’s what it’s like to find the perfect mobile marketing strategy — you have to search high and low, take risks, map out your course, and eventually your plan will succeed. With 2017 approaching, it’s not too early to start mapping out your mobile marketing strategy for the new year.

04.17.17


Study Shows That Digital Marketers Aren’t Maximizing Customer Experiences
The recent 2017 Global Customer Experience Benchmarking Report from Dimension Data confirmed that CX is critical to executives. But, as bluntly described in the report as “the uncomfortable truth”, while 81% of companies recognize CX as a competitive differentiator, just 13% self-rate their CX delivery at 9 or above on a scale of 10. And to further the misery, a whopping 51% of the companies say they don’t have a digital strategy in place or are at best, in the process of developing one. The report cites disjointed strategies, disparate management and inconsistencies in approach as reasons for the failure to maximize customer experiences.

04.06.17


Digital Marketers Can Gain Experience From Adobe Cloud
With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketing cloud Adobe Experience Cloud at Adobe Summit 2017 this week.

03.23.17


Best eCommerce Digital Marketers and Why
Internet Retailer’s recent report series The Best Digital Marketers in E-Commerce confirms what most industry experts see as a 2017 priority, truly understanding today’s customers and, in turn, successfully driving consumers to buy across multiple marketing channels.

03.15.17


eBook: The Definitive Guide to Segmentation
Increase reader engagement and audience revenue with segmentation and personalization.

02.28.17


[Ebook] How To Measure Your Social Media Efforts
A social media campaign that isn’t planned around social media data sounds unwise – but believe it or not it’s more common than you think. Most marketers have witnessed planning meetings where campaign decisions are made on the beliefs and educated guesswork of a team versus what social media data actually tells them.

02.16.17


Facebook Creative Hub Billed as a Way to Create Mockups for Ads, Share Them and Experience Your Work as Though It’s Live
Facebook has launched Creative Hub, a platform for its mobile advertisers to learn, create and share ad media. Creative Hub is billed as “a new way to create mockups for ads, share them with anyone and experience your work as though it’s live.”.

01.05.17