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Spotify is increasing its US premium subscription to $13/month, the third hike in three years, to boost revenue amid rising costs and competition. This reflects the maturing streaming market's shift toward profitability, with mixed user reactions and potential risks to retention. Competitors like Apple Music remain cheaper, testing Spotify's value proposition.
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In 2025, global mobile app downloads fell 2.7% to 106.9 billion, marking five years of decline, while consumer spending surged 21.6% to $155.8 billion. This shift reflects a maturing market favoring subscriptions in non-game apps like streaming and fitness. AI innovations may reverse trends, promising sustained growth.
In 2025, global app downloads fell 2.7% to 106.9 billion, yet revenue soared 21.6% to $155.8 billion, driven by subscription models in streaming, productivity, and fitness apps. This shift reflects users favoring quality and ongoing payments over one-time buys. Despite challenges like subscription fatigue, the model ensures industry resilience.
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T-Mobile launched its Better Value plan on January 7, 2026, offering families unlimited 5G data, 250GB hotspot, international roaming, streaming perks like Netflix and Hulu, and satellite connectivity for $140/month for three lines, with a five-year price lock guaranteeing over $1,000 in savings versus competitors. This strategic move aims to boost retention amid market competition.
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