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Google Fi has slashed its wireless plan prices by 50% for 2026, dropping Unlimited Essentials to $17.50 and Unlimited to $32.50 monthly, aiming to challenge giants like Verizon and T-Mobile. This move, amid economic pressures, boosts affordability and could ignite industry-wide price wars. Analysts predict significant subscriber growth and market shifts.
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Tesla is transitioning its Full Self-Driving (FSD) package to a subscription-only model starting February 14, 2026, at $99 monthly, eliminating one-time purchases and potentially phasing out basic Autopilot by year's end. This shift aims to boost recurring revenue amid competition, but sparks concerns over ownership and affordability. Musk envisions rising prices with improved autonomy.
T-Mobile's January 2026 Better Value plan offers families $140 for three lines with unlimited 5G data, streaming perks, and a five-year price lock, promising over $1,000 in savings versus rivals. It includes device deals and bundles, aiming to boost retention amid economic pressures and industry competition.
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In 2025, global mobile app downloads fell 2.7% to 106.9 billion, marking five years of decline, while consumer spending surged 21.6% to $155.8 billion. This shift reflects a maturing market favoring subscriptions in non-game apps like streaming and fitness. AI innovations may reverse trends, promising sustained growth.
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