Apple's aggressive expansion of subscription services has generated $85 billion in annual revenue but now faces critical challenges from consumer fatigue, regulatory scrutiny, and questions about long-term sustainability. The company must balance financial growth objectives against brand loyalty risks as subscription costs accumulate.
Google's March 2025 deadline forces millions of Fitbit users to migrate to Google accounts or lose access to their devices and health data, marking the end of Fitbit's independence and raising critical questions about privacy, data ownership, and tech consolidation.
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