YouTube's Promote tool now lets creators select precise CTAs like "Book now" or "Get quote" for website traffic ads, enhancing conversion rates by matching prompts to viewer intent. This update boosts monetization amid evolving ad formats. Creators praise it as a game-changer for engagement and revenue.
Google's AI Overviews have slashed website clicks by nearly 50%, severely impacting small businesses reliant on organic search traffic. Algorithm updates and direct AI answers exacerbate revenue losses, prompting adaptations like high-quality content, diversification to social media, and AI optimization. Agility and innovation are key to thriving in this AI-dominated era.
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