MarTechPro

Today's News | 06/09/25

Constant Contact Acquires Moosend to Boost Email Marketing

On June 6, 2025, Constant Contact acquired Moosend from Sitecore, enhancing its email marketing and automation capabilities. This strategic move boosts Constant Contact’s European and EMEA presence, leveraging Moosend’s tools for scalable campaigns and personalized engagement, addressing the growing demand for comprehensive, localized digital marketing solutions globally.

Google AI Overviews Cut Organic Clicks by 30% for SEO: Optimizing for AI

Google’s AI Overviews have disrupted digital marketing and SEO, slashing organic clicks by 30% as users get instant answers. Marketers struggle with declining traffic, pivoting to topical authority and programmatic SEO. Optimizing for AI requires depth, citations, and multi-platform strategies to adapt to this evolving search landsc

AI in Customer Service: Balancing Automation and Human Connection at Scale

The AI revolution in customer service offers personalized interactions at scale while raising concerns about brand-customer relationships. Companies report significant AI adoption, with successful implementations supporting rather than replacing human agents. The key challenge remains balancing automation's efficiency with preserving human empathy for complex customer needs.

MarTechPro
The AI Revolution: How Grok and ChatGPT Are Reshaping Search as 27% of Users Abandon Google

MarketingAI
The New Role of Marketers: Human-AI Collaboration

DigitalMarketingNews
Seizing the Transformative Potential of AI Marketing

The AI-powered marketing era is not a remote prospect—it is the present reality for digital advertising agencies. Those who seize the transformative potential of AI, while marrying it judiciously with human insight and creativity, will set the standard for client value and industry innovation.