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MLB players and the league struck a landmark deal allowing AI-powered chatbot versions of athletes for fan interaction, with revenue sharing, consent protections, and reputational safeguards that could set precedent for all professional sports.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Mediaocean's 2026 Advertising Outlook exposes a widening AI execution gap in ad tech, where 70% prioritize generative AI but only 19% orchestrate campaigns with it amid fragmented systems.
GIGR's $5.4M pre-seed funds multi-agent AI to overhaul ad creative workflows, starting with gaming interactives that cut costs 90% and boost efficiency. Led by ex-Bagelcode CEO Jay Cho, Playad.ai targets performance marketing's core bottleneck.
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On June 6, 2025, Constant Contact acquired Moosend from Sitecore, enhancing its email marketing and automation capabilities. This strategic move boosts Constant Contact’s European and EMEA presence, leveraging Moosend’s tools for scalable campaigns and personalized engagement, addressing the growing demand for comprehensive, localized digital marketing solutions globally.
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