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Mediaocean's 2026 Advertising Outlook exposes a widening AI execution gap in ad tech, where 70% prioritize generative AI but only 19% orchestrate campaigns with it amid fragmented systems.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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GIGR's $5.4M pre-seed funds multi-agent AI to overhaul ad creative workflows, starting with gaming interactives that cut costs 90% and boost efficiency. Led by ex-Bagelcode CEO Jay Cho, Playad.ai targets performance marketing's core bottleneck.
T-Mobile is piloting HYPERVSN's 3D holographic displays in select stores to showcase Samsung's Galaxy Z Fold 7 and Watch 8, leveraging Samsung's advanced research to boost engagement and combat online shopping dominance. This initiative could redefine retail experiences, with potential for wider adoption if successful.
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The IAB has revised its 2025 US ad spending growth forecast to 5.7% from 7.3%, blaming tariffs for inflating costs and prompting budget cuts. Marketers are shifting to lower-funnel strategies and resilient channels like social media, retail media, and CTV, which expect double-digit growth. Despite headwinds, innovation in AI offers opportunities for agile brands.
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