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Nonprofits are leveraging advanced email marketing tools like HubSpot Marketing Hub, Constant Contact, Mailchimp, and ActiveCampaign for automation, personalization, and analytics to boost donor engagement and fundraising. These platforms offer cost-effective features, nonprofit discounts, and CRM integration. Choosing the right one depends on organizational size, goals, and technical needs.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Companies are overhauling chaotic martech stacks, plagued by over 100 overlapping tools causing inefficiencies and high costs. Through audits, consolidation, AI integration, and privacy compliance, they're transforming them into streamlined growth engines. This shift enhances agility, personalization, and ROI, paving the way for sustainable innovation in 2025.
The IAB has revised its 2025 US ad spending growth forecast to 5.7% from 7.3%, blaming tariffs for inflating costs and prompting budget cuts. Marketers are shifting to lower-funnel strategies and resilient channels like social media, retail media, and CTV, which expect double-digit growth. Despite headwinds, innovation in AI offers opportunities for agile brands.
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The notion of periodic "refresh" cycles for marketing tech stacks is a myth fueled by hype, not necessity. Instead, marketers succeed with incremental updates and modular integrations, especially AI-driven ones for agility in 2025. This approach saves costs, boosts ROI, and enables continuous optimization without disruptions.
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