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Answer Engine Optimization (AEO) is rising as a vital strategy for 2026, optimizing content for AI-driven responses from tools like ChatGPT and Google AI Overviews, surpassing traditional SEO. It emphasizes structured data, conversational content, and E-E-A-T to boost visibility and revenue. Brands mastering AEO will thrive in an AI-centric digital landscape.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Mojeek, a UK-based independent search engine founded in 2004, maintains its own crawler for unbiased, privacy-focused results without tracking or AI personalization. Despite resource challenges and a smaller index compared to giants like Google, it appeals to privacy advocates. Its perseverance highlights the viability of ethical alternatives in a data-driven market.
In 2025, Google's AI Overviews expanded to over 1.5 billion users in 200+ countries, enhancing search with accurate summaries and interactive features via Gemini models. Despite visibility fluctuations and accuracy tweaks, it boosted user satisfaction and click-through rates. This overhaul positioned Google as an AI search leader, reshaping industry dynamics.
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Charlie Kirk led Google's top U.S. trending searches for 2025, topping Netflix's 'KPop Demon Hunters' and iPhone 17 amid political fervor. The Year in Search report unveils spikes in AI trends, sports, and recipes, revealing America's divided digital obsessions.
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