Google has quietly expanded custom segments for restricted advertising categories, allowing finance, insurance, and gambling sectors to utilize search-term and URL-based targeting. This deep dive explores the strategic implications for high-CPC verticals, the mechanics of the policy shift, and how it bridges the gap between privacy compliance and performance marketing.
With AI search projected to eclipse traditional web search within two years, 90% of brand content currently remains invisible to algorithms. This deep dive explores the urgent shift from SEO to Generative Engine Optimization (GEO), the economics of zero-click searches, and why brands face an existential threat in the new answer-engine economy.
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