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YouTube's 2026 search updates introduce a Shorts filter for toggling short-form videos, rename "Sort by" to "Prioritize," and remove filters like "View count" to enhance relevance and user satisfaction. These changes aim to balance short- and long-form content, boosting creator visibility and algorithmic engagement.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Answer Engine Optimization (AEO) is rising as a vital strategy for 2026, optimizing content for AI-driven responses from tools like ChatGPT and Google AI Overviews, surpassing traditional SEO. It emphasizes structured data, conversational content, and E-E-A-T to boost visibility and revenue. Brands mastering AEO will thrive in an AI-centric digital landscape.
Mojeek, a UK-based independent search engine founded in 2004, maintains its own crawler for unbiased, privacy-focused results without tracking or AI personalization. Despite resource challenges and a smaller index compared to giants like Google, it appeals to privacy advocates. Its perseverance highlights the viability of ethical alternatives in a data-driven market.
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Google's December 2025 core update, completed on December 29, prioritizes high-quality, user-valuable content while penalizing manipulative or AI-spam tactics, emphasizing E-E-A-T. It caused ranking volatility in news, e-commerce, and health sectors. Site owners should audit and enhance content for recovery, focusing on authenticity and user experience. Adaptability is key for future SEO success.
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