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Google and Microsoft's Performance Max campaigns leverage AI for automated advertising, optimizing conversions across ecosystems. Google emphasizes broad consumer reach via Search and YouTube, while Microsoft focuses on B2B precision through LinkedIn and Netflix integrations. These divergences in targeting and reporting will shape hybrid strategies for marketers in 2026.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Google's organic trend data is fracturing under AI Overviews' weight, with over half of 2025 searches yielding no clicks. Marketers pivot to AEO amid plummeting CTRs and disrupted analytics, as publishers face an existential traffic crisis.
Google's AI Mode, once ad-free, now features sponsored links, sparking user backlash and raising questions for publishers and advertisers in the $237 billion search ad ecosystem.
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Google's rollout of custom annotations in Search Console performance reports allows users to add contextual notes to charts, enhancing SEO analysis after months of testing. This feature, live as of November 17, 2025, addresses long-standing community requests for better tracking of site changes and updates.
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