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Google has updated Search Console Insights to integrate social media metrics, allowing users to track clicks, impressions, and performance of linked YouTube, Twitter, and other profiles directly from Google Search. This unification streamlines analytics for marketers, offering holistic insights into online presence. The feature, rolling out in late 2025, enhances cross-platform strategies.
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A federal judge ruled that Google must limit default search engine contracts to one year, following an antitrust finding of illegal monopolization. This extends to AI tools, requiring annual rebids to boost competition. The decision avoids asset divestitures but mandates data sharing, potentially reshaping the search market and benefiting rivals.
Google is testing AI-generated headline rewrites in its Discover feed to boost engagement, but critics warn of inaccuracies, misinformation, and diluted publisher voices. This experiment, part of broader AI integrations, sparks debates on authenticity and trust in digital news consumption.
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Google has enhanced mobile search with a conversational AI mode, allowing users to tap "Ask a follow up" in AI Overviews for Gemini-powered chats. This makes queries more interactive and intuitive, especially on mobile, while raising privacy concerns and shifting SEO strategies. It redefines web interaction as dynamic dialogues.
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