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In Q4 2025, Google's search ads surged with clicks at a five-year high, up 11% YoY, and spending rising 13%, driven by AI tools, mobile searches, and holiday demand. CPCs remained stable, boosting advertiser ROI. This resurgence signals sustained growth amid competition and economic recovery.
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Google has appealed a 2024 federal ruling deeming its search business an illegal monopoly due to exclusive deals, filing on January 16, 2026, to contest the decision and pause remedies like data sharing. The company argues its dominance stems from superior quality, warning that mandates could harm innovation, privacy, and U.S. tech leadership.
Google's AI Overviews heavily cite YouTube over trusted medical sources for health queries, leading to inaccurate advice like misguided dietary recommendations for cancer patients. Studies reveal YouTube's dominance in citations, prompting Google to remove summaries for sensitive topics and prioritize authoritative links. This highlights risks in AI-driven health information and calls for better oversight.
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Mojeek, a UK-based independent search engine founded in 2004, maintains its own crawler for unbiased, privacy-focused results without tracking or AI personalization. Despite resource challenges and a smaller index compared to giants like Google, it appeals to privacy advocates. Its perseverance highlights the viability of ethical alternatives in a data-driven market.
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