Google's new plus button in Search enables users to upload images, documents, or files for AI analysis via Gemini models, blending traditional search with conversational AI. This mid-2025 update enhances multimodal queries, boosts efficiency amid competition, but raises privacy concerns. It signals a shift toward an AI-first information era.
AI is revolutionizing SEO by treating images as equally vital as text, with multimodal systems analyzing visuals for context, objects, and narratives. Marketers must optimize via metadata, high-quality images, and tools like schema markup to boost visibility. This shift demands adapting to AI-driven, conversational search for sustained digital success.
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