YouTube's search functionality has degraded from a utility-focused library into a retention-driven feed. This deep dive explores how algorithmic shifts prioritizing watch time over relevance, the intrusion of Shorts, and economic pressures have cluttered search results with unrelated content, fundamentally altering the user experience and creator strategies.
Google has quietly expanded custom segments for restricted advertising categories, allowing finance, insurance, and gambling sectors to utilize search-term and URL-based targeting. This deep dive explores the strategic implications for high-CPC verticals, the mechanics of the policy shift, and how it bridges the gap between privacy compliance and performance marketing.
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