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SEO professionals are facing chaos in tracking Google search rankings due to a deliberate change limiting results to 10 per page, disrupting tools and inflating costs. This aligns with anti-scraping efforts and recent algorithm updates, urging adaptation to holistic metrics. Experts recommend diversifying methods for future resilience.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Generative Engine Optimization (GEO) shifts from traditional SEO to make content AI-friendly for engines like ChatGPT. Geopties offers an all-in-one dashboard for real-time tracking, citation analysis, and optimization recommendations, blending GEO with SEO for up to 20% visibility gains. It empowers marketers to dominate AI search landscapes.
Penske Media Corp. has sued Google, alleging that its AI Overviews feature infringes copyrights by summarizing publishers' content, causing a 20% traffic drop and revenue losses. The lawsuit claims unfair competition and seeks damages. This case could force licensing deals and reshape AI's use of media.
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YouTube has rolled out AI-powered multi-language audio dubbing to all creators, supporting over 40 languages to expand global reach and triple viewership. This counters competitors like TikTok, boosts monetization, and aids education/entertainment sectors, though concerns include AI displacing voice actors and varying dubbing quality. The feature promises transformative growth for content creators.
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