Microsoft introduces AI Performance Report in Bing Webmaster Tools, offering first comprehensive framework for measuring website visibility within AI-generated search results. The experimental tool tracks impressions, clicks, and engagement in AI responses, potentially establishing industry standards as publishers grapple with generative search's impact on traffic.
The UK CMA's proposals empower publishers to opt out of Google's AI Overviews and training data use without search penalties, promising fairer rankings and attribution amid traffic woes.
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