|
|
A deep dive into Google's unreleased "Banana" project, a specialized AI search toggle that signals a radical shift in the search giant's strategy. This analysis explores how the move aims to combat Perplexity and OpenAI, the implications of on-device 'Nano' models, and the existential risk to Google's core ad revenue.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
|
Mark Cuban warns that the AI arms race mirrors the dot-com search engine wars, where Google dominated amid rivals' collapses. Massive investments in AI could inflate a bubble, leading to a winner-takes-most outcome with high stakes across industries. Stakeholders must learn from history to navigate risks and ensure sustainable innovation.
Google and Microsoft's Performance Max campaigns leverage AI for automated advertising, optimizing conversions across ecosystems. Google emphasizes broad consumer reach via Search and YouTube, while Microsoft focuses on B2B precision through LinkedIn and Netflix integrations. These divergences in targeting and reporting will shape hybrid strategies for marketers in 2026.
|
|
|
|
|
Google's Gemini 3, launched on November 18, 2025, represents a major AI advancement with superior reasoning, multimodality, and coding capabilities. Integrated into Search and apps, it challenges rivals like OpenAI while emphasizing safety and efficiency. This deep dive explores its features, impacts, and industry implications in detail.
|
|
|
|
|
|
|
|
|
|
Interested in more publications?
Subscribe Now |
Advertise With Us
Request our media kit |
Connect With Us
X/Twitter | Facebook | LinkedIn |
|
WebProNews is a leading publisher of business and
technology email newsletters and websites since 1999. |
Copyright © 2025 iEntry Inc., All rights reserved.
Our mailing address is:
3070 Harrodsburg Road, Suite 230 Lexington, KY 40503
|
|
|
|
