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AI is revolutionizing sales and marketing by automating lead scoring, personalization, and nurturing, boosting conversion rates up to 20% through data analysis and timely interactions. It saves teams hours by handling mundane tasks, enabling focus on high-value prospects. Businesses adopting AI gain a competitive edge in turning leads into loyal customers.
Join our free webinar on Tuesday, 15 July, at 10:30 am ET / 3:30 pm BST to discover how to optimise your marketing mix for sustainable growth.
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Zillow quietly removed climate risk scores from home listings amid backlash from real estate agents and homeowners over inaccuracies and property devaluation. The feature, using First Street data, aimed to inform buyers about flood, fire, and storm risks but sparked complaints and lawsuits. This decision highlights tensions between transparency and market stability in a changing climate.
Apple has laid off dozens of sales roles in enterprise, education, and government sectors to streamline operations and boost efficiency, a rare move for the stable tech giant. Amid strong revenue, it encourages reapplication internally, aligning with a pivot toward AI-integrated sales. This reflects broader industry pressures for agility.
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Microsoft imposed an unrealistic 30% profit margin target on its Xbox division in fall 2023, exceeding industry norms and triggering layoffs, studio closures, project cancellations, and price hikes on Game Pass and consoles. This shift prioritizes short-term gains over innovation, risking creativity and fan loyalty in a high-cost gaming sector.
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