Strategic planning is essential for business success, involving a 10-step process from mission definition to monitoring, incorporating SWOT analysis, AI integration, sustainability, and remote work adaptations. It demands skills like foresight and addresses execution challenges through agile reviews. By evolving into adaptive blueprints, businesses can thrive amid uncertainties.
Forrester Research Inc. reported Q2 2025 revenue of $111.7 million, down 8% year-over-year, due to declines in research, consulting, and events amid macroeconomic pressures. Despite a 15% sales pipeline growth, longer cycles and wallet retention slippage highlight strategic contradictions. The company anticipates ongoing challenges through 2025.
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